Nalbandian: Industry is destroying itself
One of Australia’s best known post-production companies is to change its strategy for the “over serviced” advertising sector.
Zareh Nalbandian, CEO of Animal Logic, which last year acquired the assets of fellow independent post house Fuel, told Mumbrella that Fuel was re-examining its commercial strategy and would be less likely to chase low margin advertising work.
Nalbandian told Mumbrella: “I do feel like the advertising post production business is over-serviced and competitive to the point of destroying itself. It’s the nature of the business worldwide but particularly in Australia. It’s become par for the course but it’s not the way to retain talent.”
“We want to maintain the highest standards which both Fuel and Animal Logic have been known for. We’ll be aggressive in the business as you have to be but not to the point where we’ll self-destruct.
One of Australia’s best known post-production companies is to change its strategy for the “over serviced” advertising sector.
Zareh Nalbandian, CEO of Animal Logic, which last year acquired the assets of fellow independent post house Fuel, told Mumbrella that Fuel was re-examining its commercial strategy and would be less likely to chase low margin advertising work.
Nalbandian told Mumbrella: “I do feel like the advertising post production business is over-serviced and competitive to the point of destroying itself. It’s the nature of the business worldwide but particularly in Australia. It’s become par for the course but it’s not the way to retain talent.”
“We want to maintain the highest standards which both Fuel and Animal Logic have been known for. We’ll be aggressive in the business as you have to be but not to the point where we’ll self-destruct.
- 2/4/2013
- by Colin Delaney
- Encore Magazine
A visual effects artist has posted a hard-hitting message to the advertising industry, accusing agencies of treating suppliers like “scum” and ripping off clients.
In the post from Roger Bolton, who created key special effects in Lord Of The Rings, he explains why he is quitting the ad industry. He also predicts that agencies will lose much of their work as clients go directly to people like him.
Bolton wrote:
“I have worked on and off with multi-national ad agencies for almost 20 years. You name it I’ve worked with them. EuroRSCG, Dentsu, Ogilvy, M&C Saatchi etc etc etc. I’ve also been a VFX artist for almost 20 years with a long list of feature film credits. My work was personally chosen over 4 or 5 other artists by Peter Jackson to put the flames and reflection on the ring in the first Lord of the Rings film.
“And yet with...
In the post from Roger Bolton, who created key special effects in Lord Of The Rings, he explains why he is quitting the ad industry. He also predicts that agencies will lose much of their work as clients go directly to people like him.
Bolton wrote:
“I have worked on and off with multi-national ad agencies for almost 20 years. You name it I’ve worked with them. EuroRSCG, Dentsu, Ogilvy, M&C Saatchi etc etc etc. I’ve also been a VFX artist for almost 20 years with a long list of feature film credits. My work was personally chosen over 4 or 5 other artists by Peter Jackson to put the flames and reflection on the ring in the first Lord of the Rings film.
“And yet with...
- 2/3/2013
- by mumbrella
- Encore Magazine
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