"Batman & Robin" director Joel Schumacher once said in an interview that, during production of his movie, many studio heads and marketing gurus would float through to give their "input." It seems that Warner Bros. was interested in making the Bat vehicles and costumes more "toyetic," a word that Schumacher wasn't familiar with. Toyetic is an industry word that describes the practice of redesigning movies and TV shows to add more potential toy merchandise into the retail market. If "Batman & Robin" was to be more toyetic, then the characters needed to drive more vehicles, wear different costumes, and make use of more weapons. Said elements could then be made into action figures and playsets. The push for more toyetic elements goes a long way to explain why "Batman & Robin" looks the way it does. That is to say: busy, ugly, cartoonish, and over-designed.
In the film's finale, Batman...
In the film's finale, Batman...
- 3/12/2023
- by Witney Seibold
- Slash Film
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