At the Puchon International Fantastic Film Festival (PiFan), experts discussed transmedia storytelling, where it’s at and where it could go in the near future.
Multi-platform producer John Heinsen, CEO of Bunnygraph Entertainment (Us), talking about the challenges facing transmedia in the Us said, “Hollywood studios are antiquated. They’re not about creative ideas. Hollywood is not coming up with fresh new ideas.”
Clarifying the transmedia storytelling means different storytelling for different platforms, as opposed to the older “One Source Multi Use (Osmu)” practice of taking one story and re-purposing it for different platforms, Heinsen emphasized the need for “strategy” in planning and carrying out transmedia storytelling.
He gave an example of what could be possible with Korean dramas.
“Korean dramas are so popular right now with fans in Asia, America, and the Middle East and with transmedia you can tap into and build communities of these fans,” he said.
“For example...
Multi-platform producer John Heinsen, CEO of Bunnygraph Entertainment (Us), talking about the challenges facing transmedia in the Us said, “Hollywood studios are antiquated. They’re not about creative ideas. Hollywood is not coming up with fresh new ideas.”
Clarifying the transmedia storytelling means different storytelling for different platforms, as opposed to the older “One Source Multi Use (Osmu)” practice of taking one story and re-purposing it for different platforms, Heinsen emphasized the need for “strategy” in planning and carrying out transmedia storytelling.
He gave an example of what could be possible with Korean dramas.
“Korean dramas are so popular right now with fans in Asia, America, and the Middle East and with transmedia you can tap into and build communities of these fans,” he said.
“For example...
- 7/23/2014
- by hjnoh2007@gmail.com (Jean Noh)
- ScreenDaily
Originally released in 2004 and now being re-issued on DVD, “The Scarlet Letter” is sadly best known for having been the last film to feature actress Lee Eun Joo, who took her own life shortly after production had been completed. Bearing no relation to the famous novel by Nathaniel Hawthorne with which it shares its title, the complex drama also marked the third and last directorial effort to date from Daniel H. Byun, previously responsible for “Interview”. Although not particularly popular upon its original domestic run, in part due to its adult themes and content, the film has since enjoyed a successful international release, and has brought in more curious viewers, no doubt mainly due to the tragic real life events which followed – a shame, since the film is a superior and mature mystery in its own right, which although flawed stands out from the crowd of the usual Korean melodramas.
- 8/11/2009
- by James Mudge
- Beyond Hollywood
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