VP of Global Marketing Jim Davey tells Fast Company about the company's latest sensory-savvy campaign.
Timberland has initiated a massive stretch of innovative corporate social responsibility efforts and campaigns over the years, and the company has just announced its latest Earthkeepers product campaign, "Nature Needs Heroes." With a microsite, online 3-D features, and in-store 3-D displays, the campaign appeals to customers who want to be immersed in the outdoors at all times, even inside a Timberland store.
Jim Davey, who came from Nickelodeon to the company in 2009 as Vice President of Global Marketing, is bringing a playful air to the campaign with in-your-face sensory-stimulating 3-D features, recycled 3-D glasses, recycled rubber in the products, extensive outdoor imagery used in the campaign, and the virtual forest application on Facebook. Davey tells Fast Company a little more about where this latest environmental marketing campaign fits in for the company's do-good approach.
Timberland...
Timberland has initiated a massive stretch of innovative corporate social responsibility efforts and campaigns over the years, and the company has just announced its latest Earthkeepers product campaign, "Nature Needs Heroes." With a microsite, online 3-D features, and in-store 3-D displays, the campaign appeals to customers who want to be immersed in the outdoors at all times, even inside a Timberland store.
Jim Davey, who came from Nickelodeon to the company in 2009 as Vice President of Global Marketing, is bringing a playful air to the campaign with in-your-face sensory-stimulating 3-D features, recycled 3-D glasses, recycled rubber in the products, extensive outdoor imagery used in the campaign, and the virtual forest application on Facebook. Davey tells Fast Company a little more about where this latest environmental marketing campaign fits in for the company's do-good approach.
Timberland...
- 9/9/2010
- by Jenara Nerenberg
- Fast Company
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