The summer movie season of 1998 actually began twelve months previously. While the Jurassic Park sequel The Lost World was still marauding around the multiplexes, a teaser trailer suddenly appeared showing a group of schoolchildren in a museum staring up in awe at the skeleton of a Tyrannosaurus Rex. Suddenly a gigantic lizard’s foot crashes through the ceiling and crushes the T-Rex as if it were an ant. Guess who’s coming to town…
Sony TriStar
Kicking off a marketing campaign like that, a full year before Godzilla rose up from the depths was pretty much unprecedented back in 1997. It signalled the arrival of the age of internet marketing. You could even download the trailer to watch at home if you didn’t mind waiting eleven hours for the privilege.
After months of hype, Godzilla finally arrived on Memorial Day. It was Roland Emmerich’s first movie since reinventing the...
Sony TriStar
Kicking off a marketing campaign like that, a full year before Godzilla rose up from the depths was pretty much unprecedented back in 1997. It signalled the arrival of the age of internet marketing. You could even download the trailer to watch at home if you didn’t mind waiting eleven hours for the privilege.
After months of hype, Godzilla finally arrived on Memorial Day. It was Roland Emmerich’s first movie since reinventing the...
- 6/9/2023
- by Cai Ross
- HeyUGuys.co.uk
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