Blockbuster – the one-time giant in the home video rental business which went bankrupt last September – was bought at auction this past week by Dish Network for $320 million. According to Dish, it intends to combine its wireless technology with Blockbuster’s brand name recognition, studio relationships and digital rights to re-establish Blockbuster as a player in the direct-to-home market against Netflix and newer contenders like Amazon and a Warner Bros. online rental service to be offered on Facebook.
However this plays out long-term, the auction buy is the last page in a final chapter begun back in September when Blockbuster busted. To trot out the old cliché, it’s the – everybody now — end of an era.
The business Blockbuster used to be in seemed revolutionary in its day, though it seems almost quaint now; come Friday, some delegate from the family would trot to the neighborhood video store hoping to get...
However this plays out long-term, the auction buy is the last page in a final chapter begun back in September when Blockbuster busted. To trot out the old cliché, it’s the – everybody now — end of an era.
The business Blockbuster used to be in seemed revolutionary in its day, though it seems almost quaint now; come Friday, some delegate from the family would trot to the neighborhood video store hoping to get...
- 4/10/2011
- by Bill Mesce
- SoundOnSight
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