Ode To Joy: Aaker says family time is her happiest. Above, with her husband, Andy Smith, and kids, Cooper, Devon, and Téa Sloane. | Photograph by Gabriela Hasbun
A Stanford marketing professor is teaching her students -- along with AOL, Facebook, and Adobe -- how to find and export joy.
Happy Hours: Aaker's reliably pleasurable moments include time with friends, palm trees, and cocktails. | Photograph by Gabriela Hasbun
Marketing professor Jennifer Aaker stands before a blackboard-size mural her Stanford Graduate School of Business students had created. It is a patchwork of 1,300 snapshots of everyday moments: mangoes, pink Converse sneakers, cupcakes, beer pong, clean laundry, a convertible, and Halloween. With its bright yellow border, the mural is titled "This Makes Me Happy." Aaker points to a photo of a latte, its brown and white foam swirled into the shape of a flower. The froth, she tells me, was her happy moment of that day.
A Stanford marketing professor is teaching her students -- along with AOL, Facebook, and Adobe -- how to find and export joy.
Happy Hours: Aaker's reliably pleasurable moments include time with friends, palm trees, and cocktails. | Photograph by Gabriela Hasbun
Marketing professor Jennifer Aaker stands before a blackboard-size mural her Stanford Graduate School of Business students had created. It is a patchwork of 1,300 snapshots of everyday moments: mangoes, pink Converse sneakers, cupcakes, beer pong, clean laundry, a convertible, and Halloween. With its bright yellow border, the mural is titled "This Makes Me Happy." Aaker points to a photo of a latte, its brown and white foam swirled into the shape of a flower. The froth, she tells me, was her happy moment of that day.
- 2/27/2011
- by Nancy Cook
- Fast Company
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