Director Madeleine Martiniello had passed Franco Cozzo’s Footscray furniture showroom countless times.
One day, she had a lightbulb moment: Why had nobody ever told his story?
Italian-Australian Cozzo is undoubtedly Melbourne’s most famous and charismatic furniture entrepreneur, as well known for his ostentatious baroque furniture as his tri-lingual, low-budget ‘80s television advertisements proclaiming “Grand sale!”, “Megalo!” and “Foot-is-cray”.
Martiniello had bought into a modern myth that Cozzo’s stores were no longer open, with the Footscray shop seeming to keep odd hours, and the lights never fully on.
On a drive past, she thought: “It’d be really interesting to film this abandoned baroque showroom.”
“It’s so visually enticing and inherently cinematic, even though it’s very suburban and urban,” she tells If.
“I thought there was something quite poetic about the aesthetic of the furniture and the space it was in.
“It was a combination of...
One day, she had a lightbulb moment: Why had nobody ever told his story?
Italian-Australian Cozzo is undoubtedly Melbourne’s most famous and charismatic furniture entrepreneur, as well known for his ostentatious baroque furniture as his tri-lingual, low-budget ‘80s television advertisements proclaiming “Grand sale!”, “Megalo!” and “Foot-is-cray”.
Martiniello had bought into a modern myth that Cozzo’s stores were no longer open, with the Footscray shop seeming to keep odd hours, and the lights never fully on.
On a drive past, she thought: “It’d be really interesting to film this abandoned baroque showroom.”
“It’s so visually enticing and inherently cinematic, even though it’s very suburban and urban,” she tells If.
“I thought there was something quite poetic about the aesthetic of the furniture and the space it was in.
“It was a combination of...
- 9/17/2021
- by Jackie Keast
- IF.com.au
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