Just days after being dropped by sponsors Speedo USA and Ralph Lauren following the Rio robbery scandal, Ryan Lochte has signed a new endorsement deal - for throat drops. The Olympian will appear in a series of print ads and a commercial for Pine Bros. Softish Throat Drops with a theme of forgiveness. Lochte will shoot the ads that boast the drops are "forgiving on your throat" in Los Angeles in the next few weeks. Pine Bros. CEO Rider McDowell reached out to Lochte after he was embroiled in an international scandal over his claim that he and three other...
- 8/25/2016
- by Tiare Dunlap, @tiaredunlap
- PEOPLE.com
Just days after being dropped by sponsors Speedo USA and Ralph Lauren following the Rio robbery scandal, Ryan Lochte has signed a new endorsement deal - for throat drops. The Olympian will appear in a series of print ads and a commercial for Pine Bros. Softish Throat Drops with a theme of forgiveness. Lochte will shoot the ads that boast the drops are "forgiving on your throat" in Los Angeles in the next few weeks. Pine Bros. CEO Rider McDowell reached out to Lochte after he was embroiled in an international scandal over his claim that he and three other...
- 8/25/2016
- by Tiare Dunlap, @tiaredunlap
- PEOPLE.com
There were some people—cough!—who said Ryan Lochte's days as paid celebrity spokesman were over after the Rio robbery scandal. As of Monday, Speedo USA, Ralph Lauren and the rest of the Olympic athlete's sponsors had dropped him. But this is America, the land of second chances! By Tuesday, Lochte was "in talks" for Dancing With the Stars, and by Thursday, he'd nabbed a new endorsement deal with...Pine Bros. Softish Throat Drops. Jeah, that's right, the 12-time Olympic medalist is following in Waka Flocka's footsteps and shilling lozenges to soothe sore throats. Pine Bros. CEO Rider McDowell reached out to Lochte following last week's incident and, according to a...
- 8/25/2016
- E! Online
Ryan Lochte's endorsement comeback is underway ... he just signed a brand new deal with a throat drop company ... TMZ Sports has learned. Lochte will team up with the Pine Brothers throat lozenge company, a rep confirms -- to be the face of a campaign that promotes the drops as "Forgiving On Your Throat." Lochte will appear in print ads and a commercial. Pine Bros. CEO Rider McDowell says, "We all make mistakes, but they're rarely given front-page scrutiny.
- 8/25/2016
- by TMZ Staff
- TMZ
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