(Stock image by Kevin Mueller via Unsplash)
Sinclair Broadcast Group says it will use artificial intelligence (AI) to translate some of its tennis coverage into Spanish.
Machine learning tools will first be used for the Tennis Channel’s series “Petko Unfiltered,” hosted by former German professional tennis player and network analyst Andrea Petkovic.
The show airs in several European countries on regional variants of the Tennis Channel, with translated episodes debuting in Spain later this year. The same episodes air on T2, Sinclair’s tennis-focused free, ad-supported streaming television channel, in the United States.
The translations will be produced by HeyGen, an AI-focused video company that specializes in translation and lip-synchronization services, Sinclair said in a press release on Tuesday.
HeyGen will not only provide translations in Spanish: The video production firm can also change Petkovic’s facial expressions, so they match the translated speech that is overlaid as an audio track.
Sinclair Broadcast Group says it will use artificial intelligence (AI) to translate some of its tennis coverage into Spanish.
Machine learning tools will first be used for the Tennis Channel’s series “Petko Unfiltered,” hosted by former German professional tennis player and network analyst Andrea Petkovic.
The show airs in several European countries on regional variants of the Tennis Channel, with translated episodes debuting in Spain later this year. The same episodes air on T2, Sinclair’s tennis-focused free, ad-supported streaming television channel, in the United States.
The translations will be produced by HeyGen, an AI-focused video company that specializes in translation and lip-synchronization services, Sinclair said in a press release on Tuesday.
HeyGen will not only provide translations in Spanish: The video production firm can also change Petkovic’s facial expressions, so they match the translated speech that is overlaid as an audio track.
- 4/9/2024
- by Matthew Keys
- The Desk
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