The Filming Italy Sardegna Festival that kicks off Italy’s summer moviegoing season will play a prominent role in the ongoing push to lure Italians back into movie theaters, just as the country’s box office is starting to gain traction.
A robust roster of talents from Hollywood and Italy and a solid lineup of premieres are booked for this event, which combines film and TV and unspools June 22-25 in the Forte Village resort near Cagliari, capital of Sardegna (Sardinia in English). The fest is set to take place just as the Italian government starts to invest €20 million ($22 million) to promote moviegoing through a campaign called Cinema Revolution, under which cinema tickets will be half-price for a limited time.
“While in past years I struggled to find films, this time around I have 50 titles,” notes Tiziana Rocca, the marketing guru and former Taormina Film Festival chief who launched the Sardinia event six years ago.
A robust roster of talents from Hollywood and Italy and a solid lineup of premieres are booked for this event, which combines film and TV and unspools June 22-25 in the Forte Village resort near Cagliari, capital of Sardegna (Sardinia in English). The fest is set to take place just as the Italian government starts to invest €20 million ($22 million) to promote moviegoing through a campaign called Cinema Revolution, under which cinema tickets will be half-price for a limited time.
“While in past years I struggled to find films, this time around I have 50 titles,” notes Tiziana Rocca, the marketing guru and former Taormina Film Festival chief who launched the Sardinia event six years ago.
- 6/22/2023
- by Nick Vivarelli
- Variety Film + TV
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