(book) "Russell Rules: 11 Lessons on Leadership from the Twentieth Century's Greatest Champion" (with David Falkner [contributor]). New York: Penguin USA, 2001. ISBN 0525945989
TV commercial for Bell Telephone Company (1973)
(article, with Bob Ottum) "The Psych ... And My Other Tricks". In: "Sports Illustrated" (USA). Vol. 23, Iss. 17, 25 October 1965, pp. 32-34+39.