Herman “Hy” Levine, a 48-year veteran of the film industry who rose through the marketing ranks at Universal and Disney, died Dec. 27 in Rockville, Md. after suffering from pancreatic cancer. He was 87.
Levine was an executive Disney from 1986 to 1998, rising to the rank of Vice President of Co-Op Advertising at the time when the studio began stepping up its movie output under CEO Michael Eisner after a particularly fallow period in the early 1980s. In his position, Levine was responsible for print and outdoor advertising on all Disney features, including those that fell under the Touchstone and Hollywood Pictures banners.
Among the films Levine helped launch were such animated megahits as “The Lion King,” “Aladdin” and “The Little Mermaid” as well as live-action titles such as “Who Framed Roger Rabbit?,” “Down and Out in Beverly Hills” and “Beaches.” Levine worked closely with then film marketing chief Bob Levin as...
Levine was an executive Disney from 1986 to 1998, rising to the rank of Vice President of Co-Op Advertising at the time when the studio began stepping up its movie output under CEO Michael Eisner after a particularly fallow period in the early 1980s. In his position, Levine was responsible for print and outdoor advertising on all Disney features, including those that fell under the Touchstone and Hollywood Pictures banners.
Among the films Levine helped launch were such animated megahits as “The Lion King,” “Aladdin” and “The Little Mermaid” as well as live-action titles such as “Who Framed Roger Rabbit?,” “Down and Out in Beverly Hills” and “Beaches.” Levine worked closely with then film marketing chief Bob Levin as...
- 1/2/2024
- by Cynthia Littleton
- Variety Film + TV
Herman (Hy) Levine, who had a nearly 50-year career in the film industry and worked with Lew Wasserman, Jeffrey Katzenberg, Dick Cook, and many other prominent executives, has died at 87.
Levine died Dec. 27 in Rockville, MD, following a short battle with pancreatic cancer, according to his son, Stuart Levine, who is the VP editorial and media relations at NBCUniversal Television and Streaming.
Levine was at Disney from 1986-1998 and rose to VP of co-op advertising at the time when the studio was accelerating its film output after a particularly fallow period. In his position, Levine was responsible for the print and outdoor advertising for all the Disney features, which also fell under the Touchstone and Hollywood Pictures banner.
Among the many films where Levine played a vital role in their success were The Lion King, Aladdin, The Little Mermaid, Who Framed Roger Rabbit?, Down and Out in Beverly Hills and Beaches.
Levine died Dec. 27 in Rockville, MD, following a short battle with pancreatic cancer, according to his son, Stuart Levine, who is the VP editorial and media relations at NBCUniversal Television and Streaming.
Levine was at Disney from 1986-1998 and rose to VP of co-op advertising at the time when the studio was accelerating its film output after a particularly fallow period. In his position, Levine was responsible for the print and outdoor advertising for all the Disney features, which also fell under the Touchstone and Hollywood Pictures banner.
Among the many films where Levine played a vital role in their success were The Lion King, Aladdin, The Little Mermaid, Who Framed Roger Rabbit?, Down and Out in Beverly Hills and Beaches.
- 1/2/2024
- by Bruce Haring
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.