Quentin Tarantino's cult classic, Reservoir Dogs, with its cast of violent, sociopathic killers with names straight out of a Crayola box--Mr. Orange, Mr. Blue, Mr. Pink--was the inspiration for a 10-pack of rooms at the recently-opened Paradise Tower at the Hard Rock Hotel in Las Vegas. Like skulls stenciled on your bedroom wall? Got that. A bed illuminated by blue neon? Check. Wall-sized images of topless women enjoying a post-coital smoke above the headboard? No problem.
"Everyone was so afraid we'd look like another Morgans Hotel property," says Hard Rock Cmo Phil Shalala. "But we kept our brand." Indeed.
The ten pool suites in "The Dime" were designed by South African designer Mark Zeff of ZeffDesign and Las Vegas-based designer Mark Tracy of Chemical Spaces to be decadent, party-like-a-rock-star spaces. Each one is outfitted with the accoutrements critical to the life of a hard-partying young music or entertainment industry...
"Everyone was so afraid we'd look like another Morgans Hotel property," says Hard Rock Cmo Phil Shalala. "But we kept our brand." Indeed.
The ten pool suites in "The Dime" were designed by South African designer Mark Zeff of ZeffDesign and Las Vegas-based designer Mark Tracy of Chemical Spaces to be decadent, party-like-a-rock-star spaces. Each one is outfitted with the accoutrements critical to the life of a hard-partying young music or entertainment industry...
- 11/9/2009
- by Linda Tischler
- Fast Company
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