It's tax season, and the Us' largest tax prep company is using a YouTube-based strategy to get young people jazzed up about the prospect of filing their returns. H&R Block has launched Billion Back Records, a new "label" that will feature music videos from ten different YouTube creators. The ten participating YouTube channels represent an eclectic group ranging from rockers to vloggers. The honey-voiced Clara Chung leads things off, with Pomplamoose, Dia Frampton, Julia Sheer, iJustine, Joey Graceffa, Jason Chen, Jimmy Wong, Meghan Camarena, and Joe Hertler & The Rainbow Seekers right behind her. "I'm so excited to be working with H&R Block on a video celebrating how good it feels to get money back," said Chung, "showing how taxes can actually be fun!" The individual videos are housed on each creator's individual channel, though they are funded by H&R Block and aggregated together on the Billion Back Records homepage,...
- 3/11/2014
- by Sam Gutelle
- Tubefilter.com
A number of popular YouTube creators are all converging on the Webisodes Network platform for some card game comedy. Boogie2988, Tay Zonday, Kylie Sparks, and Bryarly Bishop are among the cast members for Top Decking, a web series based around Magic: The Gathering that recently began its second season. Top Decking takes place inside a game store where the main characters all hang out and play Magic. At the start of the second season, the plot has shifted to a new gaming store owned by a lisping Boogie. The debut also contains a guest role from a fifth YouTube creator, Jimmy Wong, who portrays a particularly sardonic lawyer. Top Decking's second season has thus far run for four episodes, and while the show's first season is available across multiple platforms, the new releases are housed exclusively on the Webisodes Network, which brands itself as a go-to source for short form web content.
- 2/25/2014
- by Sam Gutelle
- Tubefilter.com
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