Warner Bros has announced that it will withdraw all Harry Potter DVDs and Blu-rays from retailers to follow Disney's limited release model. But will this new strategy work its magic on Potter fans?
The DVD and Blu-ray of the final Harry Potter film, Harry Potter and the Deathly Hallows (part 2) , is due for release next month, and will probably be the highest selling title of the year. The film was a colossal hit in cinemas, and it's out in numerous different forms (DVD, Blu-ray, 3D, box set) just in time for Christmas. But Warner Bros have also made a fairly surprising announcement about the future of the Potter films. On the 29 December, they will stop shipping all titles. The DVDs and Blu-rays will be withdrawn from sale. It will probably take some time for stock to run out, but it will, and Potter will soon vanish from shop shelves and online retailers.
The DVD and Blu-ray of the final Harry Potter film, Harry Potter and the Deathly Hallows (part 2) , is due for release next month, and will probably be the highest selling title of the year. The film was a colossal hit in cinemas, and it's out in numerous different forms (DVD, Blu-ray, 3D, box set) just in time for Christmas. But Warner Bros have also made a fairly surprising announcement about the future of the Potter films. On the 29 December, they will stop shipping all titles. The DVDs and Blu-rays will be withdrawn from sale. It will probably take some time for stock to run out, but it will, and Potter will soon vanish from shop shelves and online retailers.
- 10/26/2011
- The Guardian - Film News
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