Steve Arroyo got his start In 1995 when Miller Lite launched an epic 2-year brand & advertising campaign, code name: "Life is Good". The search to find the star actor was exhaustive, perhaps insane. Over 100,000 submissions were received and considered. 10,000+ actors were invited to the in-person auditions held all across the globe.
Three were picked for the commercials and one(Steve) to be the star.
Steve's first commercial, "Beach Rewind", was a huge hit. The campaign also included celebrity Larry Bird and received the American Marketing Association EFFIE award for outstanding advertising effectiveness.