Global luxury powerhouse Louis Vuitton Moët Hennessy has announced that it will be expanding its position in entertainment for its dozens of brands with the launch of a new division.
22 Montaigne will explore opportunities for the Lvmh brands like Dior, Tiffany & Co. and its namesake brands Louis Vuitton and Moët, to collaborate with entertainment creators, producers and distributors on film, TV and audio projects. Conceived in partnership with Jae Goodman and John Kaplan, founders of the consultancy firm Superconnector Studios, the name comes from Lvmh’s address in Paris’ 8th arrondissement.
The move marks a further blurring of the lines between the lucrative worlds of high-end fashion and entertainment. Pharrell Williams is currently at the creative helm at Lvmh’s flagship men’s brand, House of Gucci was one of 2022’s box office hits, and Inside the Dream saw Bulgari open its doors to filmmakers for an exclusive journey...
22 Montaigne will explore opportunities for the Lvmh brands like Dior, Tiffany & Co. and its namesake brands Louis Vuitton and Moët, to collaborate with entertainment creators, producers and distributors on film, TV and audio projects. Conceived in partnership with Jae Goodman and John Kaplan, founders of the consultancy firm Superconnector Studios, the name comes from Lvmh’s address in Paris’ 8th arrondissement.
The move marks a further blurring of the lines between the lucrative worlds of high-end fashion and entertainment. Pharrell Williams is currently at the creative helm at Lvmh’s flagship men’s brand, House of Gucci was one of 2022’s box office hits, and Inside the Dream saw Bulgari open its doors to filmmakers for an exclusive journey...
- 2/22/2024
- by Kevin Dolak
- The Hollywood Reporter - Movie News
Pierre-Antoine Capton, the co-founder and CEO of Mediawan, was named Knight of the Legion of Honor by French President Emmanuel Macron during a ceremony held at the Elysée Palace in Paris.
Capton was honored alongside other French figures who have made outstanding contributions to the country’s cultural landscape, including the filmmaker Costa Gavras, actor and novelist Marlène Jobert, contemporary artist Jean-Michel Othoniel, historian Pierre Nora, choreographer Claude Bessy, journalist Jean-Claude Narcy and conductor Jean-Claude Casadesus.
A former indie TV producer who rose through the ranks, Capton co-founded Mediawan with telco billionaire Xavier Niel and financier Matthieu Pigasse in 2015 and has turned it into an international powerhouse with a raft of strategic acquisitions, including France’s Ab Productions, the U.K.’s Drama Republic, Italy’s Palomar and Brad Pitt’s Plan B. The company, which is backed by Kkr and recently signed a €100m TV development deal with Entourage Ventures,...
Capton was honored alongside other French figures who have made outstanding contributions to the country’s cultural landscape, including the filmmaker Costa Gavras, actor and novelist Marlène Jobert, contemporary artist Jean-Michel Othoniel, historian Pierre Nora, choreographer Claude Bessy, journalist Jean-Claude Narcy and conductor Jean-Claude Casadesus.
A former indie TV producer who rose through the ranks, Capton co-founded Mediawan with telco billionaire Xavier Niel and financier Matthieu Pigasse in 2015 and has turned it into an international powerhouse with a raft of strategic acquisitions, including France’s Ab Productions, the U.K.’s Drama Republic, Italy’s Palomar and Brad Pitt’s Plan B. The company, which is backed by Kkr and recently signed a €100m TV development deal with Entourage Ventures,...
- 10/19/2023
- by Elsa Keslassy
- Variety Film + TV
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