Following two decades of embarrassingly square attempts to interest children in Chuck E. Cheese, the skeeball-and-pizza-equivalent emporium has finally recognized the pressing need to rebrand its mascot for today's youngsters, whose enjoyment of arcade games and junk food depends mightily on every aspect of their hip, media-savvy identity being pandered to by an anthropomorphic mouse. And so it's out with the old—specifically, longtime mascot voice Duncan Brannan, who helped to transform the original, "joke-telling, sometime off-color New Jersey rat" into a more "mainstream" evangelist for the word of Jesus Christ, apparently, before he was recently replaced by ...
- 7/3/2012
- avclub.com
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