Agra, May 10: Director Anant Mahadevan's next directorial venture is "Life Is Good", which was written by late Sujeet Sen. He is keen to take it to the larger audience but at the same time he doesn't want to go for too much marketing to promote it.
"Box office success is important, but every movie has its own audience today. It's important to take the movie to our target audience," Mahadevan told Ians over phone from Mumbai.
"Publicity is very crucial for low budget movie, but I strongly believe that excessive publicity is fatal.
"Box office success is important, but every movie has its own audience today. It's important to take the movie to our target audience," Mahadevan told Ians over phone from Mumbai.
"Publicity is very crucial for low budget movie, but I strongly believe that excessive publicity is fatal.
- 5/10/2012
- by Shiva Prakash
- RealBollywood.com
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