Despite the ongoing war, companies from both countries are virtually attending the online film market.
Defying the ongoing war in Ukraine, a Kyiv-based media group and several independent Russian companies are attempting to conduct business as usual at Hong Kong’s Filmart Online (March 14-17) this week.
Asia’s largest film market is taking place virtually, due to the pandemic, meaning representatives of Ukraine’s Film.UA Group can discuss titles with international buyers without the need to travel out of the country. But Russia’s invasion of Ukraine, which began on February 24, means Film.UA are experiencing unprecedented challenges for the company.
Defying the ongoing war in Ukraine, a Kyiv-based media group and several independent Russian companies are attempting to conduct business as usual at Hong Kong’s Filmart Online (March 14-17) this week.
Asia’s largest film market is taking place virtually, due to the pandemic, meaning representatives of Ukraine’s Film.UA Group can discuss titles with international buyers without the need to travel out of the country. But Russia’s invasion of Ukraine, which began on February 24, means Film.UA are experiencing unprecedented challenges for the company.
- 3/15/2022
- by Geoffrey Macnab
- ScreenDaily
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