My Little Pony is arguably one of pop culture’s most enduring brands, and in 2023, it’s celebrating 40 years of friendship and magic.
Remixed in size and color after the 1981 My Pretty Pony fell short in inspiring young buyers, the My Little Pony brand took off with the release of some Gen1 ponies in 1983, followed by TV specials, shorts and animated series bearing the toy line’s titular name. By the mid- to late ’80s, the ponies had become a fixture of the children’s media and toy industry.
In the four decades — and four more pony generations — since, the Hasbro brand’s endless appeal has led to more toys, shows, movies and games. As a result, My Little Pony has left an imprint on multiple generations, from the children of the synths-era to today’s current TikTokers.
To help celebrate that cross-generational appeal, Jessica Vaughn, head of sync at...
Remixed in size and color after the 1981 My Pretty Pony fell short in inspiring young buyers, the My Little Pony brand took off with the release of some Gen1 ponies in 1983, followed by TV specials, shorts and animated series bearing the toy line’s titular name. By the mid- to late ’80s, the ponies had become a fixture of the children’s media and toy industry.
In the four decades — and four more pony generations — since, the Hasbro brand’s endless appeal has led to more toys, shows, movies and games. As a result, My Little Pony has left an imprint on multiple generations, from the children of the synths-era to today’s current TikTokers.
To help celebrate that cross-generational appeal, Jessica Vaughn, head of sync at...
- 8/29/2023
- by Abbey White
- The Hollywood Reporter - Movie News
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