Electrify Video Partners has raised $85 million from private equity fund Capital D to invest in and acquire YouTube channels–particularly those making long-form educational content.
For anyone not familiar, London-based Electrify was co-founded in May 2021 by Ian Shepherd, Owen Maher (a longtime finance exec who was executive managing partner of strategy for Findex and a principal at investment company Kkr), and Justin Reizes (a former longtime Kkr executive).
The trio founded Electrify to invest both cash and resources into “established, successful creators with a solid income,” in exchange for partial ownership of their channels (usually around 50%) and a share of profits. Electrify also acquires some channels outright. It’s said that when it invests in a YouTuber, it aims to “at least treble the revenue and profit” of their channel.
So far, it’s invested in Veritasium, Astrum, SpitBrix, Fizzy, and Improvement Pill, which together have over 30 million subscribers and 10 billion views.
For anyone not familiar, London-based Electrify was co-founded in May 2021 by Ian Shepherd, Owen Maher (a longtime finance exec who was executive managing partner of strategy for Findex and a principal at investment company Kkr), and Justin Reizes (a former longtime Kkr executive).
The trio founded Electrify to invest both cash and resources into “established, successful creators with a solid income,” in exchange for partial ownership of their channels (usually around 50%) and a share of profits. Electrify also acquires some channels outright. It’s said that when it invests in a YouTuber, it aims to “at least treble the revenue and profit” of their channel.
So far, it’s invested in Veritasium, Astrum, SpitBrix, Fizzy, and Improvement Pill, which together have over 30 million subscribers and 10 billion views.
- 9/19/2023
- by James Hale
- Tubefilter.com
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