Acast announces a significant addition to its German sales team today: Maik Lenze begins his role as the new Group Business Director this month. He brings more than 20 years of experience in advertising and specifically audio marketing. He most recently served as the Country Director Dach at the podcast company Julep, where he oversaw all sales and partner teams, managing all sales activities in Germany, Austria, and Switzerland. Other notable positions in his career included senior sales roles at Regiocast Digital, SPORT1, and Ard Media.
At Acast, Maik Lenze will further expand the agency business, acquire new advertising partners, and play a crucial role in the company's revenue development alongside the sales team.
"In recent years, we have built a fantastic team and a high-quality customer portfolio in the Dach market," says Yann Thebault, Regional Managing Director for Germany and France at Acast. "We aim to advance this development even further.
At Acast, Maik Lenze will further expand the agency business, acquire new advertising partners, and play a crucial role in the company's revenue development alongside the sales team.
"In recent years, we have built a fantastic team and a high-quality customer portfolio in the Dach market," says Yann Thebault, Regional Managing Director for Germany and France at Acast. "We aim to advance this development even further.
- 10/24/2023
- Podnews.net
Acast, leader mondial du podcast, est le partenaire majeur de la sixième édition du Paris Podcast Festival, qui aura lieu à la Gaîté Lyrique à Paris les 13 et 14 Octobre prochain.
Acast est très heureux d’accompagner cette nouvelle édition du Paris Podcast Festival et du Paris Podcast Festival Pro dans sa promotion du Podcast auprès des professionnels et du grand public, pour la troisième année consécutive.
La thématique choisie pour cette édition “Rester à l’écoute”, est l’image d’Acast dont la mission est d’être à l’écoute des podcasteurs et podcasteuses, des marques et des auditeur.ices, une écoute nécessaire pour continuer de développer l'écosystème innovant et fascinant du podcast français..
Acast sera présent sur l’évènement lors du débat “Objectif : Performance” animé par le journaliste Thomas Moysan et avec Yann Thébault, directeur général d’Acast France & Allemagne. Salomé Bruley Dornon, directrice commerciale d’Acast France...
Acast est très heureux d’accompagner cette nouvelle édition du Paris Podcast Festival et du Paris Podcast Festival Pro dans sa promotion du Podcast auprès des professionnels et du grand public, pour la troisième année consécutive.
La thématique choisie pour cette édition “Rester à l’écoute”, est l’image d’Acast dont la mission est d’être à l’écoute des podcasteurs et podcasteuses, des marques et des auditeur.ices, une écoute nécessaire pour continuer de développer l'écosystème innovant et fascinant du podcast français..
Acast sera présent sur l’évènement lors du débat “Objectif : Performance” animé par le journaliste Thomas Moysan et avec Yann Thébault, directeur général d’Acast France & Allemagne. Salomé Bruley Dornon, directrice commerciale d’Acast France...
- 10/5/2023
- Podnews.net
Acast, the world’s largest independent podcast company, is now offering advertisers in France a new ad format called Co-branded Stories. Co-branded Stories, which appear in post-roll ad slots, offer brands a longer ad slot — giving them the opportunity to offer creative bonus content and a new experience to listeners.
Co-branded Stories are two-to-three minutes of bonus content broadcast immediately after a podcast episode (post-roll). Differering to Sponsored Stories, which Acast launched globally last year, Co-branded Stories allow for advertisers to be more involved and collaborate alongside the podcasters.
Brands can either directly take the floor, or benefit from the podcaster's endorsement on a specific topic, while offering bonus, creative and educational content to listeners.
One of the first advertisers to use Co-branded Stories has been Enit, the Italian National Tourist Office. This summer it seized the opportunity to offer audiences of the podcasts Vulgaire, Histoires de succès, Nota Bene...
Co-branded Stories are two-to-three minutes of bonus content broadcast immediately after a podcast episode (post-roll). Differering to Sponsored Stories, which Acast launched globally last year, Co-branded Stories allow for advertisers to be more involved and collaborate alongside the podcasters.
Brands can either directly take the floor, or benefit from the podcaster's endorsement on a specific topic, while offering bonus, creative and educational content to listeners.
One of the first advertisers to use Co-branded Stories has been Enit, the Italian National Tourist Office. This summer it seized the opportunity to offer audiences of the podcasts Vulgaire, Histoires de succès, Nota Bene...
- 9/27/2022
- Podnews.net
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