Last week, the Internet was abuzz with a new stop-motion ad for Planters that featured Robert Downey Jr. as the new voice of Mr. Peanut, but it was actually a commercial featuring a pre-"Iron Man" Downey Jr. that caught my eye when I came across One Cool Thing A Day's selection of "The Route," a 12-minute ad produced by Volvo for its line of V50 station wagons. Produced by the Swedish carmaker in 2004, "The Route" does indeed show off all the amenities of the V50, but also functions as a surreal, elliptical piece of noir, courtesy of "The Grifters" director Stephen Frears, wherein Downey Jr. confronts himself as a not-so-compatible travel companion for himself in his search for a town called Confidence. The first part is here (and the link to part two is here):
At the time, Martin Buckley, a strategic planner from the ad firm that produced the short,...
At the time, Martin Buckley, a strategic planner from the ad firm that produced the short,...
- 11/17/2010
- by Stephen Saito
- ifc.com
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