The Walking Dead producer Gale Anne Hurd is among those backing a new gender based rebate program for film and TV. The initiative, called 10% for 50/50, was launched internationally yesterday at the Berlin Film Festival after debuting at the Goteborg festival in Sweden.
The scheme proposes that production, post-production and facilities firms offer a 10% rebate to projects that can demonstrate a gender balance. That is done by accumulating points in different categories relating to the cast and crew. These points can also increase through the meeting of other diversity criteria.
“The truth is that everything is decided on the bottom line,” said U.S. executive Hurd, well known for producing movies such as Terminator and Aliens. “If you have a ten per cent discount from a number of companies, that really adds up in a significant way.”
Hurd believes the scheme could have a dramatic change in the gender composition of films.
The scheme proposes that production, post-production and facilities firms offer a 10% rebate to projects that can demonstrate a gender balance. That is done by accumulating points in different categories relating to the cast and crew. These points can also increase through the meeting of other diversity criteria.
“The truth is that everything is decided on the bottom line,” said U.S. executive Hurd, well known for producing movies such as Terminator and Aliens. “If you have a ten per cent discount from a number of companies, that really adds up in a significant way.”
Hurd believes the scheme could have a dramatic change in the gender composition of films.
- 2/9/2019
- by Kaleem Aftab
- Deadline Film + TV
A rebate program for film and TV projects that give women an equal shot was launched internationally Friday at the Berlin Film Festival. The 10% for 50/50 campaign began in Sweden at the Goteborg Film Festival.
Under the scheme, production, post-production and facility houses and other service providers who have signed up will offer a 10% rebate to projects that can demonstrate a gender balance. That is done by accumulating points in various categories relating to the makeup of the cast and crew and spanning areas including heads of department, producers, directors, and writers.
The hope is that offering a financial incentive will win over cash-conscious producers. “The truth is everything is decided on the bottom line,” said film and TV producer Gale Anne Hurd (“The Walking Dead”), who spoke at the launch event. “If you have 10% from a number of companies, that really adds up in a significant way.”
The initiative is the brainchild of Helene Granqvist,...
Under the scheme, production, post-production and facility houses and other service providers who have signed up will offer a 10% rebate to projects that can demonstrate a gender balance. That is done by accumulating points in various categories relating to the makeup of the cast and crew and spanning areas including heads of department, producers, directors, and writers.
The hope is that offering a financial incentive will win over cash-conscious producers. “The truth is everything is decided on the bottom line,” said film and TV producer Gale Anne Hurd (“The Walking Dead”), who spoke at the launch event. “If you have 10% from a number of companies, that really adds up in a significant way.”
The initiative is the brainchild of Helene Granqvist,...
- 2/8/2019
- by Stewart Clarke
- Variety Film + TV
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