Graduating from Ohio State University with a Ph.D. in psychology in
1935, his studies brought him to the attention of CBS founder William
S. Paley who was interested in his work in audience research. He
developed scientific methods for measuring radio listener ship, a
forerunner of the devices used by Nielsen Media Research.
President of CBC from 1946 to 1971, and then vice chairman of the board
from 1971 until 1973, Stanton later served as chairman of the American
Red Cross for six years.
It was his influence on the entire style of CBS that led to his
proudest achievement, construction of the new CBS corporate
headquarters, "Black Rock", at 51 West 52nd Street in New York.
In 1970, Stanton ordered The Wild Wild West (1965) to be canceled due to his pledge to
Congress to reduce television violence.
Psychologist.
He recruited many of CBS' now-legendary broadcasters, producers,
reporters, and writers, including Edward R. Murrow. In the early days
of TV, he signed a comic named Jackie Gleason, and picked up a new
sitcom called "I Love Lucy".