The Mottola Company, headed by Tommy Mottola, enters into a partnership with Every Baby Company, creators of the infant/toddler-targeted property eebee's Adventures, which includes a VOD series, and DVD, book, and toy lines. Under the agreement The Mottola Company makes an equity investment in Every Baby Company and supports the ongoing development, marketing and creativity aimed at growing Every Baby Company and eebee's Adventures brand (www.eebee.com ). Every Baby Company co-founders, Stephen Gass and Don Burton, will continue to manage and run the company, with The Mottola Company taking an active role in expanding the brand into new categories and channels of distribution, as well as naming new members to the Every Baby Company board. Additionally, The Mottola Company is providing the services of Latin performer Thalia, who will be feature in the Spanish-language version of Las Aventuras de eebee, which will be available on DVD, cable and VOD.
- 11/25/2008
- by gwen@cynopsis.com
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