Photograph by Mike Piscitelli
Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." -- William Feather
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein,...
Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." -- William Feather
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein,...
- 8/9/2010
- by Danielle Sacks
- Fast Company
"Extra's" Jerry Penacoli is hosting the Heroes of Haiti fundraiser for Can-do.org with "So you Think You Can Dance" judge Mary Murphy on Thursday.
Heroes of Haiti is a family-friendly event open to the public and will feature DJ Colin Kim plus live musical performances from BG5 and other surprise guests.
Celebrities expected to attend include "Millionaire Matchmaker's" Patti Stanger, "Dancing with the Stars" alum Joanna Krupa, "Celebrity Fit Club: Boot Camp" Shar Jackson and singer Macy Gray.
Heroes of Haiti is a family-friendly event open to the public and will feature DJ Colin Kim plus live musical performances from BG5 and other surprise guests.
Celebrities expected to attend include "Millionaire Matchmaker's" Patti Stanger, "Dancing with the Stars" alum Joanna Krupa, "Celebrity Fit Club: Boot Camp" Shar Jackson and singer Macy Gray.
- 2/25/2010
- Extra
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