Guy Olivieri was tired of handing out fliers for new restaurants and dressing up in humiliating costumes for video store openings. So, after several years of such freelance gigs for an event planning company, he launched his own marketing business for actors. He had taken a self-marketing course, had refined the technique through trial and error, and had developed a methodology that worked for him, as well as for actor friends. Word spread. Turning it into a business was the natural next step, and within short order Olivieri had clients."I do one-on-one coaching and I teach on a freelance basis," he explains. "I usually do an hour-and-15-minute session with the actor and then do a follow-up six months to a year later. I've also co-written a book, 'So You Wanna Be a New York Actor,' with manager Josselyne Herman-Saccio."Given his entrepreneurial spirit, Olivieri didn't wait for a publisher to bite.
- 7/27/2011
- by help@backstage.com (Simi Horwitz)
- backstage.com
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