T-Mobile is launching a free one-year giveaway of Quibi to some wireless customers — a promo that could plant the seeds for Jeffrey Katzenberg’s ambitious mobile TV startup to build a sustainable viewer base.
But while Quibi’s exclusive distribution pact with T-Mobile gives it a valuable opportunity to win loyal fans, it’s no guarantee of the streamer’s long-term success. After one year, T-Mobile subscribers who are eligible for the offer will be forced to choose between continuing to get one free Quibi account — or, instead, get Netflix bundled for free.
T-Mobile’s bundling deal with Quibi is modeled on the carrier’s Netflix-for-free offer, launched in 2017. Note that the Quibi and Netflix “on us” offers are available only with T-Mobile’s unlimited family plans. For the U.S.’s No. 3 wireless provider — which just closed its merger with Sprint — the streaming video partnerships are carrots designed to drive consumers to multiline plans.
But while Quibi’s exclusive distribution pact with T-Mobile gives it a valuable opportunity to win loyal fans, it’s no guarantee of the streamer’s long-term success. After one year, T-Mobile subscribers who are eligible for the offer will be forced to choose between continuing to get one free Quibi account — or, instead, get Netflix bundled for free.
T-Mobile’s bundling deal with Quibi is modeled on the carrier’s Netflix-for-free offer, launched in 2017. Note that the Quibi and Netflix “on us” offers are available only with T-Mobile’s unlimited family plans. For the U.S.’s No. 3 wireless provider — which just closed its merger with Sprint — the streaming video partnerships are carrots designed to drive consumers to multiline plans.
- 4/2/2020
- by Todd Spangler
- Variety Film + TV
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