Keep Australia Beautiful Week has launched a new campaign focusing on the impact of litter in remote roadside area.
The campaign uses radio spots in which people try to get picked up from the middle of nowhere to demonstrate how unlikely it is that litter could be collected from similar spots.
The clips will be airing on national and local radio throughout August.
Peter McLean, national executive officer, Kab said in a press release: “This year’s annual Keep Australia Beautiful National Litter Index has indicated that highways and roads are second only to industrial sites in terms of litter volume. Tens of thousands of tons of waste in the form of drink cans, water bottles, takeaway wrappers, cups, cigarette butts, newspapers and magazines are found on our highways. The seven billion or so cigarette butts alone could circle the earth around 4.4 times – not to mention all the other waste material.
The campaign uses radio spots in which people try to get picked up from the middle of nowhere to demonstrate how unlikely it is that litter could be collected from similar spots.
The clips will be airing on national and local radio throughout August.
Peter McLean, national executive officer, Kab said in a press release: “This year’s annual Keep Australia Beautiful National Litter Index has indicated that highways and roads are second only to industrial sites in terms of litter volume. Tens of thousands of tons of waste in the form of drink cans, water bottles, takeaway wrappers, cups, cigarette butts, newspapers and magazines are found on our highways. The seven billion or so cigarette butts alone could circle the earth around 4.4 times – not to mention all the other waste material.
- 8/21/2012
- by Cathie McGinn
- Encore Magazine
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