Whybin\Tbwa\Tequila has won top honours at the Australian Interactive Media Industry Association Awards with its Pedigree Dog-a-Like campaign.
The campaign, which matched the facial characteristics of dogs with would-be owners via a smart phone app, was also named the top digital ad of 2011 in the Mumbrella Annual in December.
The winners list in full:
Best Advertising or Marketing
5X Mutant Gum, Soap Creative
Best Children’s
ABC For Kids Portal, ABC
Best Classifieds
Domain iPad App, Fairfax Digital
Best Cross-Platform
ABC iview, ABC
Best Financial Service
Investorville, Bmf
Best Government, Science, Health & Environment
Spotlight, Leo Burnett
Best Integration with an Offline Campaign
5X Mutant Gum, Soap Creative
Best Learning & Education
Dept of Transport & Main Roads – Road Trip, Bcm Partnership
Best Mobile Advertising or Marketing
Fanta More Fun Less Serious, Webling Interactive
Best Application on a Tablet or Mobile
Pedigree Dog-a-Like, Whybin\Tbwa\Tequila
Best News, Media or Reference...
The campaign, which matched the facial characteristics of dogs with would-be owners via a smart phone app, was also named the top digital ad of 2011 in the Mumbrella Annual in December.
The winners list in full:
Best Advertising or Marketing
5X Mutant Gum, Soap Creative
Best Children’s
ABC For Kids Portal, ABC
Best Classifieds
Domain iPad App, Fairfax Digital
Best Cross-Platform
ABC iview, ABC
Best Financial Service
Investorville, Bmf
Best Government, Science, Health & Environment
Spotlight, Leo Burnett
Best Integration with an Offline Campaign
5X Mutant Gum, Soap Creative
Best Learning & Education
Dept of Transport & Main Roads – Road Trip, Bcm Partnership
Best Mobile Advertising or Marketing
Fanta More Fun Less Serious, Webling Interactive
Best Application on a Tablet or Mobile
Pedigree Dog-a-Like, Whybin\Tbwa\Tequila
Best News, Media or Reference...
- 3/16/2012
- by Robin Hicks
- Encore Magazine
British stars including Russell Brand, Simon Cowell, Sir Tom Jones and Susan Boyle joined Charles, Prince of Wales to honor the country's heroes at the Pride of Britain Awards on Monday, November 8.
The celebrities took a backseat at the London ceremony as the spotlight was cast on "ordinary people" who have overcome adversity or demonstrated exceptional bravery. Welsh singer Jones handed an award to Allison John, a 32 year old who has battled the odds to become a doctor after becoming the first Briton to have every major organ transplanted.
Meanwhile, funnyman Brand gave a trophy to teacher Rachel Dixon, who formed an award-winning samba band at her East London school, while singer Cheryl Cole honored eight-year-old Kelsey Trevett, who launched a campaign for disabled youngsters after losing his sight to cancer.
Prince Charles took the stage at the British capital's Grosvenor House to heap praise on all the winners, who he hailed as inspirations.
The celebrities took a backseat at the London ceremony as the spotlight was cast on "ordinary people" who have overcome adversity or demonstrated exceptional bravery. Welsh singer Jones handed an award to Allison John, a 32 year old who has battled the odds to become a doctor after becoming the first Briton to have every major organ transplanted.
Meanwhile, funnyman Brand gave a trophy to teacher Rachel Dixon, who formed an award-winning samba band at her East London school, while singer Cheryl Cole honored eight-year-old Kelsey Trevett, who launched a campaign for disabled youngsters after losing his sight to cancer.
Prince Charles took the stage at the British capital's Grosvenor House to heap praise on all the winners, who he hailed as inspirations.
- 11/9/2010
- by AceShowbiz.com
- Aceshowbiz
British stars including Russell Brand, Simon Cowell, Sir Tom Jones and Susan Boyle joined Charles, Prince Of Wales to honour the country's heroes at the Pride of Britain Awards on Monday.
The celebrities took a backseat at the London ceremony as the spotlight was cast on "ordinary people" who have overcome adversity or demonstrated exceptional bravery.
Welsh singer Jones handed an award to Allison John, a 32 year old who has battled the odds to become a doctor after becoming the first Briton to have every major organ transplanted.
Meanwhile, funnyman Brand gave a trophy to teacher Rachel Dixon, who formed an award-winning samba band at her East London school, while singer Cheryl Cole honoured eight-year-old Kelsey Trevett, who launched a campaign for disabled youngsters after losing his sight to cancer.
Prince Charles took the stage at the British capital's Grosvenor House to heap praise on all the winners, who he hailed as inspirations.
He told the crowd, "Every year, the Pride of Britain Awards offer us a glimpse into the lives of seemingly ordinary people who, behind the scenes, are quietly putting the great into Great Britain.
"Their extraordinary courage and inspirational acts leave us profoundly humble, lifting the spirits of our nation and reminding us of the lasting differences we can make to other people's lives."...
The celebrities took a backseat at the London ceremony as the spotlight was cast on "ordinary people" who have overcome adversity or demonstrated exceptional bravery.
Welsh singer Jones handed an award to Allison John, a 32 year old who has battled the odds to become a doctor after becoming the first Briton to have every major organ transplanted.
Meanwhile, funnyman Brand gave a trophy to teacher Rachel Dixon, who formed an award-winning samba band at her East London school, while singer Cheryl Cole honoured eight-year-old Kelsey Trevett, who launched a campaign for disabled youngsters after losing his sight to cancer.
Prince Charles took the stage at the British capital's Grosvenor House to heap praise on all the winners, who he hailed as inspirations.
He told the crowd, "Every year, the Pride of Britain Awards offer us a glimpse into the lives of seemingly ordinary people who, behind the scenes, are quietly putting the great into Great Britain.
"Their extraordinary courage and inspirational acts leave us profoundly humble, lifting the spirits of our nation and reminding us of the lasting differences we can make to other people's lives."...
- 11/9/2010
- WENN
On our Film Weekly Oscars special Jason Solomons and Xan Brooks cast their critical eyes over the winners and losers of the big night. Did Kathryn Bigelow's The Hurt Locker deserve all the glory? Will James Cameron be livid? And have we all overlooked the real revolution of the evening - the awarding of the first ever writing Oscar to an African-American (Geoffrey Fletcher, for Precious)?
Jason also taps the expertise of Guardian style writer Rachel Dixon who assesses the year's sartorial standards. Who wins top frock on the red carpet? And were any men looking dapper enough to merit a mention?
Plus, Jason speaks to Nicky Greenwald, showbiz correspondent for South Africa's Enews network, in La but with her heart in Johannesburg, where locals are coping with disappointing snubs for both District 9 and Invictus.
The Film Weekly Oscars special: it's almost as good as actually being there.
Jason also taps the expertise of Guardian style writer Rachel Dixon who assesses the year's sartorial standards. Who wins top frock on the red carpet? And were any men looking dapper enough to merit a mention?
Plus, Jason speaks to Nicky Greenwald, showbiz correspondent for South Africa's Enews network, in La but with her heart in Johannesburg, where locals are coping with disappointing snubs for both District 9 and Invictus.
The Film Weekly Oscars special: it's almost as good as actually being there.
- 3/8/2010
- by Jason Solomons, Xan Brooks, Jason Phipps
- The Guardian - Film News
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