Variety’s 2019 Entertainment Marketing Summit, which brought top execs to Hollywood’s NeueHouse on Thursday, covered considerable ground. From cutting through the noise in an oversaturated media landscape to welcoming exciting technology like virtual reality, industry veterans offered insight into what to expect from the marketing world in coming years.
Here are 10 things we learned from this year’s Entertainment Marketing Summit presented by Deloitte.
Facebook’s new privacy features will give consumers more control over advertisements
Facebook’s plans to implement a “clear history” feature, which will allow its 2.32 billion monthly users to erase their digital footprint, has raised questions over how such a blockade from data-collecting will affect the media giant’s ad revenue. But Jennifer Howard, the group director for entertainment, technology, and connectivity at Facebook, doesn’t think this potential lack of data will necessarily decrease revenue made from ads. “Browsing history is really only a...
Here are 10 things we learned from this year’s Entertainment Marketing Summit presented by Deloitte.
Facebook’s new privacy features will give consumers more control over advertisements
Facebook’s plans to implement a “clear history” feature, which will allow its 2.32 billion monthly users to erase their digital footprint, has raised questions over how such a blockade from data-collecting will affect the media giant’s ad revenue. But Jennifer Howard, the group director for entertainment, technology, and connectivity at Facebook, doesn’t think this potential lack of data will necessarily decrease revenue made from ads. “Browsing history is really only a...
- 3/22/2019
- by Anna Tingley
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.