Exclusive: The Daily Show has been ticking along nicely with its phalanx of guest hosts including Chelsea Handler, Leslie Jones and Kal Penn.
The producers of the Comedy Central series are currently weighing up how they replace Trevor Noah in the hot seat come the fall, and one suggestion has been to continue the revolving roster of guest hosts on a permanent basis.
The ratings certainly suggest it’s working.
Comparing the first quarter of 2023 – Leslie Jones kicked off the new format January 17 – with the first quarter of 2022 when Noah was host, Deadline understands that linear ratings are up 13%. On the social side, views are up 16% in this period compared with last year.
Much of this has been done without much marketing; Deadline understands a push is being saved for when the new plan is in place later in the year.
It would certainly make for a fresh take if...
The producers of the Comedy Central series are currently weighing up how they replace Trevor Noah in the hot seat come the fall, and one suggestion has been to continue the revolving roster of guest hosts on a permanent basis.
The ratings certainly suggest it’s working.
Comparing the first quarter of 2023 – Leslie Jones kicked off the new format January 17 – with the first quarter of 2022 when Noah was host, Deadline understands that linear ratings are up 13%. On the social side, views are up 16% in this period compared with last year.
Much of this has been done without much marketing; Deadline understands a push is being saved for when the new plan is in place later in the year.
It would certainly make for a fresh take if...
- 3/24/2023
- by Peter White
- Deadline Film + TV
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