Even Super Bowl advertisers need a little help these days.
When the snack giant Frito-Lay shows up in the commercial breaks of Super Bowl Lvii this Sunday, it will do so with some guest stars in tow. The PepsiCo-owned company enlisted actors Bryan Cranston, Aaron Paul, and Raymond Cruz to reprise their characters Walter White, Jesse Pinkman and Tuco Salamanca from the popular series “Breaking Bad,” all in the name of selling the popped-corn snack Popcorners.
Some consumers may never have heard of this stuff, but chances are they’ll recognize the “Breaking Bad” trio.
And that, acknowledges Chris Bellinger, vice president of creative and digital at the snack maker, could present a challenge. His team is eager ”to make sure people don’t walk away saying, ‘That was an amazing ‘Breaking Bad’ commercial!’”
It’s a risk more advertisers in the Super Bowl seem willing to take. A...
When the snack giant Frito-Lay shows up in the commercial breaks of Super Bowl Lvii this Sunday, it will do so with some guest stars in tow. The PepsiCo-owned company enlisted actors Bryan Cranston, Aaron Paul, and Raymond Cruz to reprise their characters Walter White, Jesse Pinkman and Tuco Salamanca from the popular series “Breaking Bad,” all in the name of selling the popped-corn snack Popcorners.
Some consumers may never have heard of this stuff, but chances are they’ll recognize the “Breaking Bad” trio.
And that, acknowledges Chris Bellinger, vice president of creative and digital at the snack maker, could present a challenge. His team is eager ”to make sure people don’t walk away saying, ‘That was an amazing ‘Breaking Bad’ commercial!’”
It’s a risk more advertisers in the Super Bowl seem willing to take. A...
- 2/9/2023
- by Brian Steinberg
- Variety Film + TV
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