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- A California entrepreneur went all in on a coffee business with no prior experience. His gamble paid off big, but now he's in over his head. The company has no organization, no clear leader, and a staff in conflict. If Marcus can't get this owner to wake up and smell the coffee, the business will come to a bitter end.
- The owner of a fly-fishing boat and apparel company designed a unique floating tent, but he's defensive and won't listen to feedback. If Marcus can't get him to open up to new ideas, this company could sink.
- The owner of a multimillion-dollar ramp and safety company avoids conflict with his staff, including his son. Marcus will try to help father and son overcome their troubled past to become a better team and develop a whole new category of products for nationwide stores.
- Marcus visits a struggling Italian restaurant in New Jersey, where he tries to teach the owner, Dante, management skills. But if his loving father, Jimmy, can't learn to stay out of the way, Dante may never grow up and the business could be cooked.
- "Coco Vinny," wants to spread the "Coco" love to the rest of the country by selling coconut beverages. If he can't put down his ukulele long enough to prove to Marcus Lemonis that he has a valid business concept, then this company could be all cracked up.
- At Polar Bear Coolers sales have been plummeting the last few years due to a broken inventory process and an owner more concerned with "rocking out" than appreciating his employees. If Marcus can't help this uninhibited owner improve his communication and streamline his process this company will meltdown.
- A mother and daughter team dealing with health problems and family resentments, needs Marcus to help them face their issues and raise their Macaron business to the next level.
- Hatbox is owned by Lauri Turner and RAMP Sports is a store that is majority-owned by Lou Sardella which specializes in snowboards and skis. While Marcus is there, he is having trouble getting answers his questions about the business.
- Marcus is in Daytona Beach, Florida to make a deal with Skinny Latina. Skinny Latina is a food company specializing in marinated sauces. Marcus needs to determine if the company is a real business or more of a side hustle.
- LumillaMingus is a company owned bye Lulu Eschelman specializing in leather handbags. The handbags are a quality product, but they are a bit bland and overpriced. Marcus needs to convince Lulu to get more creative with her designs.
- Las Vegas Mini Grand Prix is a fun center that has go-karting and an amusement park. When Marcus arrives, he likes the location but finds that the property is not being cared for. The owners rent is causing liquidity issues.
- Marcus tours one of the least vulnerable parts of Grafton, Mississippi - an area that wasn't as damaged from the flood. The buildings may be in better condition, but the overall maintenance and appearance of the city needs help.
- In a special episode of "The Profit," Marcus visits a flooded town off the Mississippi River, seven weeks after the natural disaster. This town relies heavily on summer tourism, and Marcus wants to help them get back on their feet.
- Marcus Lemonis is in Los Angeles to make a deal with B Sweet. B Sweet is a popular desert shop that has grown quickly, making it hard to keep up with customer demand. Owner Barb also has a few other ventures which is causing a chaos.
- Marcus is in New York to make a deal with Ideal Cheese Shop. Ideal Cheese Shop is a family-run cheese shop and the father and son are at odds on how the store should be run. The shop has debts which is causing money problems.
- Marcus is in Los Angeles, California to make a deal with SD Campervans. The company converts vans into Campers. SD Campervans is ready to bring more people into the "Van Life" lifestyle, but they will need to improve their process.
- Marcus faces his biggest challenge to date when he visits a family business in Utah with a buzzworthy product that is drowning in debt; with his help, the family needs to become a hive of activity, or risk losing its lifetime investments.
- Marcus must get the owner to fall back in love with his business and resolve his relationship with a not-so-silent partner or he risks losing his 20-year pizza legacy.
- A brother and sister are desperate to keep their furniture business open and their father's legacy alive; struggling to balance their lives and roles in the company, confusion and money problems mean Marcus has his work cut out for him.
- A Salt Lake City sweet potato pie business with humble beginnings has gained a strong following in the local community. Marcus will have to bring the owner's pie-in-the-sky goals back down to earth before the business can go nationwide.