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- Life sucks in the small, depressed inland town where Martha lives. Shops are shutting, people are leaving and there is nothing for the teenagers to do, except hang round the parks and drink a little illegal booze. The adults of the town are bound up with their own concerns and view the youth with dismissive loathing. The nights are bleak, filled with predatory older men and racial tension between warring groups of teenage girls. It's Martha's birthday and the day is not turning out so well, a girl at school wants to beat her up , her father hasn't been heard from for years, and as for her mother, she hasn't seemed to registered Martha for a long time. The one bright spot in Martha's domestic life is her little sister Elsie, whose innocence and delight in life is undiminished by the squalor of her surroundings. Martha decides to get out of town and seek some excitement on the coast. This is one birthday she doesn't want to forget even if she has to make it memorable herself. Filled with the spirit of adventure Martha decides she doesn't want to ever go back home. Life must be better with her father than with her present but absent mother. Dragging her reluctant little sister along with her, Martha takes off in search of their missing father. But as Martha finally discovers there is more to finding her father than just locating him physically. And there is no such thing as a perfect family.
- This one hour documentary enters the lives of the major players of a small Sydney advertising agency giving a gripping insight into the world of advertising, and its survival dependent on the strategy, analysis and creativity of pitching. The documentary was being made to screen on ABC Television, and produced with the investment of the Australian Film Finance Corporation. The Pitch captures the drama, hype and fear as the Agency works under intense pressure, figuring out the most complex problems including how to work together and squeeze so much work out of not enough time. Through 16 hour days, we are there in the struggle against time to come to grips with their on-going business of pitching - the brief, the product, the client and the competing agencies. By closely following the evolution of various advertising campaigns through a fascinating process of strategy, analysis and creativity, The Pitch offers an insight into contemporary advertising practice and culture. On any one pitch, only one agency can win the account and each will display a mixture of strategy, gimmicks and brilliance to out shine the opposition and capture the imagination of the client. In a world suffering from information overload, we enter the inner sanctum of those obsessed with effective communication, the professional image makers, to reveal the art and science of being noticed. The agency chosen as the focus of the film is DDI Adworks Filmworks based in Sydney. A small boutique agency, DDI handles a lot of women's products and accounts utilising high quality emotional based advertising. The documentary is observational in style - it is not intended to be an exposé of the advertising industry. Approximately four months were spent with DDI to form the background of the documentary as well as focusing on a number of pitches during this time to record the pitching process so integral to the life of an advertising agency.