- The First Outdoor All-Talking, All-Singing, All-Dancing, All-Life Action Photoplay. All filmed in Natural Colour by the Technicolour process. (Print Ad- The Press,((Christchurch, NZ)) 10 September 1930)
- Here it comes- the "Covered Waggon" of the talking screen! All colour operetta of the outdoors. (Print Ad-Morning Bulletin, ((Rockhampton, Qld.)) 12 December 1930)
- Rainbow panorama of youth, as covered wagons rumble west. (Print Ad- Lafayette Ledger, ((Lafayette, Minn.)) 6 June 1930)
- Overland to adventure!...Over the plains, with romance riding high...Covered wagons rumble into the sunset, freighted with the hope of a nation's youth! (Print Ad- Fort Dodge Messenger-Chronicle, ((Fort Dodge, Iowa)) 4 April 1930)
- 100% TECHNICOLOR -Comedy-Drama-Music.(print ad - Lubbock, Morning Avalanche - Palace Theatre - Lubbock, Texas - September 20, 1930)
- The Old West Lives Again in Color and Action. (print ad - Lubbock Morning Avalanche - Palace Theatre - Lubbock, Texas - September 20, 1930)
- Soldiers, Plainsmen, Dance-Hall Girls, Singers, Dancers mingle in this great all-color story of the West! (print ad - Lubbock Morning Avalanche - Palace Theatre - Lubbock, Texas - September 20, 1930)
- GO WEST, YOUNG LADY, GO WEST If you want something new in thrills, if you want romance and action,-listen to the "SONG OF THE WEST." (Print Ad- New York Sun, ((New York NY)) 24 February 1930)
- 100% Natural Color
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