New Faces of 1937 (1937) User Reviews

some of the faces look pretty old!!!

[kidboots · 5/10 · 16 January 2008]

Harriet Hilliard looked a good bet for stardom. She was pretty and a lovely singer. In "Follow the Fleet" she proved she could emote. But she was obviously happier as a band singer and she married orchestra leader Ozzie Nelson.

In a plot eerily similar to "The Producers" Lester Cowan plays Robert Hunt, a crooked producer, who finds it financially more rewarding only to put on flops. He then collects the profits and leaves the investors in the lurch. He explains it in the film.

Jimmy (William Brady) and Pat (Harriet Hilliard) have a great idea - a show featuring new faces and fresh talent. With Pat's $15,000 inheritance they think the show will be great. Hunt is skipping town and leaves Milton Berle in charge (thinking that he will keep to the tried and true method - hiring only the talentless.) But Berle, who is also a backer and smitten with Pat, wants to put on a good show.

There is a lot of talent. A man who impersonates a woman having a bath and Derry Deane, a Shirley Temple look-a-like who plays the violin. Lorraine Krueger is Suzy, a sparkling blonde who does a snappy tap dance routine during auditions - "It Goes to Your Feet".

Beautiful Frances Gifford is introduced in the finale. Ann Miller is introduced as "our new dancing discovery" - boy could she dance - it was over all too soon. This film could have done with more of her and Lorraine Krueger and less of the "funny" men. At least in "Radio City Revels" (1938)(a companion film to this one with some of the same cast) Ann Miller had the female lead.

Joe Penner's name doesn't mean anything to me - but I can remember a little bald guy named Egghead, who appeared in some cartoons and had a lot of the same expressions and mannerisms.

For RKO Radio in the late 30s (not including the Astaire/Rogers films) this was a splashy musical.

Zany film

[bkoganbing · 6/10 · 12 April 2016]

Thirty years before Max Bialystock over sold his show Springtime For Hitler in The Producers, Jerome Cowan was in that same racket in New Faces Of 1937. It wouldn't surprise me that Mel Brooks got his inspiration for his zany film from this zany film.

Unlike Zero Mostel who took some direct action when catastrophe struck, Jerome Cowan who sold 85% of the show that Harriet Hilliard brought him from boyfriend William Brady takes a powder and hands it over to his assistant Milton Berle. It's going to take the divine hand of Providence to get Berle out of the pickle he was in.

New Faces Of 1937 is a second banana comics convention. At the time of this film Berle wasn't the comic legend he became through television. He was among many in this film which also included Joe Penner, Bert 'the Mad Russian' Gordon, and Harry 'Parkyakarkus' Einstein. Against this quartet any player worth anything would have to be on as big a constant alert as the Strategic Air Command. The nominal male lead in the film is a rather colorless William Brady. But I suspect more well known singers wouldn't want to get into a film like this with so many crazy comedians.

Gordon, Dewey Robinson, and Richard Lane are the backer who will have to sort things out if the show New Faces Of 1937 becomes a hit like Springtime For Hitler. Also in the cast is a young and twinkle-toed Ann Miller. Hilliard and Brady sing a couple of forgettable songs to make this classified a musical.

But if zany unorthodox comedians is what you like you will think you died and went to heaven watching this film. Come to think of it, the cast is all there now.

You can make more money off a flop than with a hit!

[mark.waltz · 6/10 · 21 August 2018]

Let's see, where have I seen that plotline before?

Of course, the film that ripped off this plot and became a Broadway musical sensation is much more well known than this, loosely based upon a series of Broadway revues that introduced many notable stars. This film is one of the early chances to see Uncle Miltie (Berle) on screen, and of course, his brash personality is already established. The Max Bialystock like producer in this is played by the equally brash Jerome Cowan who has no interest in finding talent for their big musical revue. When he sees that the opening number, "The Widow in Lace", is a delightful potential crowd pleaser, he decides to scrap the entire show and find as many untalented people as he can. He overlooks a tap trio of three men of completely different sizes, a rather effeminate man who does a hysterical impression of a woman taking a bath, and a singing girl trio who easily could have become the next Andrews Sisters. But when Cowan is suddenly taken ill and Berle takes over the show, he quickly must resort back to Cowan's original plan when he realizes what he may end up losing. Along the way, there's the annoying comedy style of Joe Penner (the 30's version of Adam Sandler) and Parkyakarkus, and a Bickerson like romance between Berle's assistant (William Brady) and singer Harriett Hilliard (later Nelson).

There are several highlights of this show which raised the rating for me to make this one of the most memorable musicals of 1937. "The Widow in Lace" features a huge set that all of a sudden is taken over by the rumba sounds of a group of little Hispanic boys, two of whom get to shine in solo segments that show off their ability to do some rather racy dance movements, and not even at the age of 10! Upon seeing the younger of the two boys basically push his way in and take over, I was reminded of the adorable little boy who got a huge round of applause in the recent Broadway musical "On Your Feet" (the biography of Gloria Estefan), shaking his maracas both on stage and in a memorable sequence on the Macy's Thanksgiving Day parade. Then, there is the hysterical audition sequence, showing a variety of levels of talent, but getting briefly annoying by a couple of intentionally overly cute moppets which may make some modern audiences cringe. The highlight of the finale comes when the sounds of tapping from behind the set become eerily familiar and out pops the very young (and yet very tall) Ann Miller whom Milton Berle introduces by name. That's much more amusing than the sequence with Joe Penner running on stage to do his musical number and the later sequence of a coal fight between him and Parkyakarkus that results in Berle in black face, making me wonder how intentionally offensive the creators wanted to be. In spite of that, there's plenty to enjoy here, and there's always that fast forward button.

Mel Brooks' Inspiration

[lzf0 · 5 April 2002]

In this film, Jerome Cowan plays a seedy producer who would rather have flops than hits. Why? He sells more than 100% of the show to his investors. Does this plot sound familiar? This is the basic plot of Mel Brooks' classic "The Producers". However, this film was made 30 years earlier! Now "New Faces" is not nearly as funny or inventive as "The Producers". The plot is only there to hold together the various musical numbers, comedy sketches, and specialty acts which make up the film. By the middle of the film, Cowan has left his show in the hands of young Milton Berle, because Cowan's girlfriend is about to rat him out to his investors. Berle fixes the show.

"New Faces" is filled with 1930s comedians. Joe "Wanna Buy a Duck" Penner is top billed, but it is Milton Berle who really drives the film. Due to his caustic personality and "anything for a laugh" attitude, people tend to discount Berle's comedic abilities. He is truly funny in this film and it is his best cinema showcase until "Always Leave Then Laughing". Also on hand are Harry Einstein (Parkyakarkus)(the father of Albert Brooks and "Super Dave" Bob Einstein), and Bert "The Mad Russian" Gordon. Harriet Nelson, this time without Ozzie, is the leading lady. Teenage Ann Miller has a specialty number. The film also presents various '30s vaudeville performers doing their routines.

"New Faces" is not a great film, but it is certainly enjoyable. I wonder how many times Mel Brooks saw this film!

Spoilers: A Peek Behind Past Smiles

[arieliondotcom · 7/10 · 22 August 2007]

This movie was fascinating to me because it is a time machine back to the childhoods of other people. My father and mother would have been 16 when this movie was a hit. I grew up hearing about Joe Penner from them as my father would regularly do the "Wanna buy a duck?" line (and, unbeknownst to me I'd hear Penner in cartoons without realizing it). You haven't lived until you heard my Tony Soprano-like father saying "You wanna buy a duck?" Believe me, you'd buy...or else! :) And then, of course, there is the premise of the movie, which a young (11 years old when this movie came out) Mel Brooks either knowingly or unknowingly ripped off in The Producers. Of course. "Springtime with Hitler in Germany" could only come out of the laughably perverted mind of Brooks. But still...

My parents, Mel Brooks, and I wonder how many other people were influenced by these comedians...Milton Berle...the voice of Harriet of Ozzie and Harriet fame who was quite the singer in her day...I found myself laughing at Penner myself, and it was as if I were in a time warp sharing a laugh with my now long gone parents in their childhood. What a gift.

Snappy Comedy

[drednm · 5 September 2017]

So OK, the plot of a Broadway producer who purposely makes flop shows so he doesn't have to pay his investors is quite familiar to every now. But this 1937 film comes 3 decades before Mel Brooks had a hit with this idea.

This film stars Milton Berle in his first talkie feature film (yes he had been a boy actor in silent films) as a dope who gets stuck producing a show after crooked Jerome Cowan skips town. Berle doesn't know Cowan has swindled several people into backing the show. Harriet Hilliard (better known as Harriet Nelson) is to be the star of the show. There's also a guy (Joe Penner) trying to crash the show and an associate (Parkyakarkus) determined to keep him out.

The film has several songs (Nelson and William Brady) and lots of comedy, with Penner and Parkyakarkus mangling the English language, and Berle (with Richard Lane) doing a long stock market skit. This is also the first showcase for Ann Miller (who was all of 14 years old).

Others of note include Lorraine Krueger who dances and plays the girl friend, Patricia Wilder as the secretary, Dewey Robinson as one of the backers, starlets Frances Gifford and Hillary Brooke, Jan Duggan as an opera singer, and George Rosener as the doorman.

The funniest bit may be the production number built around the jive dance called peckin' with Harriet Nelson as a peckin' bride.

Of course both Harriet Nelson and Milton Berle would go on to become major television stars of the 1950s.