- With his heart in his mouth and his mouth wide open, he's off!
- The world's dizziest aviator opens his throttle just to ventilate his tonsils as he hops from cloud to cloud for love and glory!
- World's Dizziest Aviator! When He Opens His Throttle, YOU Loop the Loop! (print ad - Vernon Daily Record - Vernon Theatre - Vernon, Texas - June 2, 1937)
- Up in the clouds for the thrills that come once in a lifetime! (original print ad - Lubbock Morning Avalanche - Broadway Theatre - Lubbock, Texas - Jan. 19, 1938)
- The sky's the limit for high-flying Joe and his crazy plane! (original print ad - Lubbock Morning Avalanche - Broadway Theatre - Jan. 19, 1939)
- MILE-HIGH LAUGHS! With tunnel-mouthed Joe as the world's dizziest aviator, and demon reporter of Richard Macauley's popular Saturday Evening Post stories! (Print Ad- Leader-Post, ((Regina, Sask.)) 27 August 1937)
- HIS DIZZY AIRPLANE RIDE MADE FRONT-PAGE COPY FOR EVERY PAPER in the COUNTRY! (Print Ad- Ludington Daily News, ((Ludington, Mich.)) 3 July 1937)
- Added" "SCOOP"-See Round by Round BRADDOCK vs. LOUIS World Championship Fight plus Popeye color cartoon and Latest News(print ad - Vernon Daily Record - Vernon Theatre - Vernon, Texas - June 2, 1937)
- Hold everything for the thrill that comes once in a lifetime, with Elmer Lane, demon reporter of Richard Macaulay's Saturday Evening Post stories.
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