HH charts the course of the company "Highway Safety Films" and their quest to make America's roads safer at the same time as they turn a profit. This documentary highlights gore of the original movies as well as the fact that this gore did little more than emotionally scar millions of impressionable youth.
HH also explores some of the underbelly of the company including allegations that the company made pornos on the Highway Safety Film Tour Bus. Unfortunately, these tangents are more interesting than the original subject matter and these tangents are left undeveloped.