Another example of Irvine being a bully, not an effective consultant. He doesn't even know the definition of 'revenue'. He consistently confuses 'revenue' with profit or gross profit. This is fundamental. How can he guide struggling restaurateurs when he doesn't even know the fundamentals of business? Revenue equals sales: money that comes INTO the business from customers. Revenue is NOT subject to costs of doing business - does not change if costs are higher or lower.
Irvine knows NOTHING about leadership. He is and has always been a bully. He is NEVER team-oriented, though he uses the right words when it's convenient for him to portray himself as 'humble'. He always talks about "MY designer", "MY builder", "MY vision", etc. He has even claimed credit when a local sign-maker surprised a restaurant owner with a new sign ("MY surprise"). He's a cheap, phony poser that Discovery Network has willingly enabled, just to make easy, cheap (reality TV) revenue, at the expense of using the suffering of dozens of restaurateurs, most whom needed to go out of business. The rare exception of 'success' doesn't balance out the extension of pain and bullying and false presentation of 'hope'.
The Discovery Network apparently finds entertainment value in Irvine's crude and mean behavior. Obviously, enough people keep watching this creep, despite his lack of integrity, and some dishonesty in the part of the show itself (producers). They've worked with restaurants that they KNOW are for sale, but have never said that on the show. Irvine closes with his trite usually BS about the owners moving forward toward a successful restaurant 'for years to come'.
The way to select a consultant begins with reviewing their record: what's their record of success? Irvine and this charade of a show has a horrendous record of failure. The VAST majority of restaurants have closed within months. Some of the many reasons include the artifice of '$10,000 and 2 days'. It's absurd to propose that this format offers real value. These victims learn almost nothing, and have no ongoing help after the show rolls up the tents and moves on. The very FEW exceptions were primed in some external ways to make the necessary changes.
Find forums about this show elsewhere, and you'll consistently read about complaints with the cheap, crappy 'redesign', and typically how the owners went quickly back their previous ways, went out of business quickly, or put the restaurant up for sale after being redesigned.
Restaurant and small business consulting can be interesting and instructive - and entertaining as a television program. This show is not any of that.