This advertisement's open title card reads: "Introducing 00 Agent Nomi". The subsequent titles state (in order): "An agent approved smartphone" ; "A top secret mission..." ; and "To be continued...".
Amma Asante, this commercials' director, said of this advert: "I am always drawn to projects that portray women as strong and intellectual - the campaign script was beautifully crafted to present Nomi as a kick ass agent not afraid of going up against the bad guys and doing it with irreverent humour at the same time."
Actress Lashana Lynch, the star of this advert, said of this commercial: "My first phone was actually a Nokia 3210 when I was about ten years old. In retrospect, it was my smartphone of the 90s. Being able to change the buttons and faces, whilst playing Snake blew my mind!. So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it's exciting to play Nomi who helps unveil a new smartphone for this iconic brand."
Official Publicity for this television commercial states: "Every Nokia phone is built on the foundation of trust, security and iconic, quality design in mind that is combined with the goal of making the latest technology accessible to everyone. With a proven track record of delivering on a pure, secure and up-to-date Android commitment, a Nokia smartphone truly gets better over time and is the only gadget you'll ever need - whether you're a new 00 agent, or a fan."
The worldwide HMD Global promotional advertising and marketing campaign, entitled 'The Only Gadget You Will Ever Need', is a tie-in with 'No Time to Die' (2020), and will mainly launch closer to the November release of the movie. It will feature the new 00 agent from the film, Nomi, played by Lashana Lynch.