After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood.
In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.
With dozens of children’s toys on their film slate, 14 Mattel properties are in active development, including “Barney,” “Polly Pocket,” “Thomas and Friends” and “American Girl.”
Of course, the door is also wide open for “Barbie” sequels. Director Greta Gerwig has said that she’s not thinking about a follow-up at this time, saying, “At this moment, it’s all I’ve got.
In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.
With dozens of children’s toys on their film slate, 14 Mattel properties are in active development, including “Barney,” “Polly Pocket,” “Thomas and Friends” and “American Girl.”
Of course, the door is also wide open for “Barbie” sequels. Director Greta Gerwig has said that she’s not thinking about a follow-up at this time, saying, “At this moment, it’s all I’ve got.
- 7/26/2023
- by Elizabeth Wagmeister
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.