The western town featured is an actual attraction in South Carolina. Wildwood Ranch is located in Jonesville, SC and is a venue that hosts family reunions, gatherings, weddings, etc. E.Z. Shakes' "The Spirit" is the first production to use Wildwood as a filming location.
Most of the people who worked on the feature film Party Hard (2020) return in some capacity for this music video/short film: William Nicholas Clay (writes/directs/produces), Hunter Bolton (stars/produces), Brian Forbes (produces/crew), Amy Brower (wardrobe/casting/produces), Stanford Gardner (stars/preforms in the band/locations), & Liz Jennings (crew).
E.Z. Shakes provided two of their songs - The Wolf & Hey Beautiful - to director William Nicholas Clay for his first film Party Hard (2020). William reached out to frontman Zach Seibert afterwards and offered a music video in return.
Two out of the five band members in E.Z. Shakes make an appearance in this music video/short film: Frontman Zach Seibert plays the main villain and drummer Stanford Gardner plays one of his henchmen. Director William Nicholas Clay previously worked with Stanford Gardner in Party Hard (2020).
This is William Nicholas Clay and Hunter Bolton's second collaboration after Party Hard (2020). Hunter played the lead protagonist Chandler in that film.