Allu Arjun (male lead) did not take remuneration for doing this film and composed, sung and choreographed a song for himself.
This movie was a phenomenal success and went on to win many accolades including the Nandi Award for Best Feature Film - 2010, and four 2011 Filmfare Awards South - Best Film, Best Director, Best Actor, and Best Actress.
The movie got an 'A' rating from CBFC because of violence and Anushka character.