- The two teams are given the task of creating an "experience" for the Australian Gold product. One team thinks outside the box, and the other plays it straight. A member from the losing team is fired.
- Task scope: The celebrities must create a promotional experience for the Australian Gold suntan lotion
Task sponsor: Australian Gold
Backbone project manager: Mark McGrath
A.S.A.P. project manager: La Toya Jackson
Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
Winning team: A.S.A.P.
Reasons for win: Even though the executives thought the team did not utilize their team as well as they could have (specifically not having Hope Dworaczyk as their model, which would better promote the product and draw a larger crowd), they liked the integration of different sports and seasonal themes, along with the company theme ("live the gold life") and their live mascot, Sydney the Koala.
Losing team: Backbone
Reasons for loss: Despite liking a song that the men created, and the draw of crowds to their booth, executives felt that the main theme and their brand of the company were not communicated well enough. The executives did not like their themes of pirate and treasure and also disliked the fact that Gary Busey offered to be a pitchman for the company when they visited the booth, which they felt was inappropriate.
Sent to boardroom: Mark McGrath, Gary Busey
Fired: Mark McGrath - for taking full responsibility for the pirate concept, which primarily caused the team to lose. Although the team unanimously felt that Gary should be fired, Mark could not defend himself enough to reverse his actions and save himself.
source: wikipedia.com
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