(Courtesy image)
At its annual Iab NewFront presentation in New York City, Roku, Inc. debuted new video experiences, game-changing ad solutions, and exciting new content partnerships. In the U.S., Roku is the number one TV streaming platform by hours streamed, and our Home Screen reaches households with nearly 120 million people every day. The Roku experience simplifies TV for viewers, super-serving them with intuitive, smart curation that makes streaming enjoyable and fun, all while putting brands right up front.
“Given Roku’s unmatched scale, we have a unique opportunity to solve some of the industry’s biggest challenges, including massive audience fragmentation and the splintering of viewer attention,” said Charlie Collier, President of Roku Media. “Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television.
At its annual Iab NewFront presentation in New York City, Roku, Inc. debuted new video experiences, game-changing ad solutions, and exciting new content partnerships. In the U.S., Roku is the number one TV streaming platform by hours streamed, and our Home Screen reaches households with nearly 120 million people every day. The Roku experience simplifies TV for viewers, super-serving them with intuitive, smart curation that makes streaming enjoyable and fun, all while putting brands right up front.
“Given Roku’s unmatched scale, we have a unique opportunity to solve some of the industry’s biggest challenges, including massive audience fragmentation and the splintering of viewer attention,” said Charlie Collier, President of Roku Media. “Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television.
- 5/1/2024
- by The Desk
- The Desk
Major Series Adaptation Renewals at Netflix, Prime Video
There's more to come for two of TV's biggest series adaptations!
Late last week, Prime Video announced a Season 2 renewal for its recent hit adaptation of "Fallout," starring Ella Purnell, Aaron Moten, and Walton Goggins. Based on the hit video game franchise of the same name, "Fallout" is set 200 years after the apocalypse, when "the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind...and are shocked to discover an incredibly complex, gleefully weird, and highly violent universe waiting for them."
The first season of "Fallout" premiered exclusively on Prime Video on April 10, and within its first few days post-launch, the series became one of the streamer's top three most-watched titles.
The all-star cast also features Kyle MacLachlan, Moisés Arias, Sarita Choudhury, Michael Emerson, Leslie Uggams, Frances Turner, Dave Register, Zach Cherry, Johnny Pemberton,...
There's more to come for two of TV's biggest series adaptations!
Late last week, Prime Video announced a Season 2 renewal for its recent hit adaptation of "Fallout," starring Ella Purnell, Aaron Moten, and Walton Goggins. Based on the hit video game franchise of the same name, "Fallout" is set 200 years after the apocalypse, when "the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind...and are shocked to discover an incredibly complex, gleefully weird, and highly violent universe waiting for them."
The first season of "Fallout" premiered exclusively on Prime Video on April 10, and within its first few days post-launch, the series became one of the streamer's top three most-watched titles.
The all-star cast also features Kyle MacLachlan, Moisés Arias, Sarita Choudhury, Michael Emerson, Leslie Uggams, Frances Turner, Dave Register, Zach Cherry, Johnny Pemberton,...
- 4/24/2024
- by Ashley Steves
- The Streamable
Roku Channel wants more of The Great American Baking Show and Honest Renovations. The streaming service has given an early season three renewal for the cooking competition series and ordered three holiday specials. Season two will air later this year.
In addition, Roku has ordered a new holiday special for Honest Renovations, featuring Jessica Alba and Lizzy Mathis. Season two of that show will also air later this year.
Read More…...
In addition, Roku has ordered a new holiday special for Honest Renovations, featuring Jessica Alba and Lizzy Mathis. Season two of that show will also air later this year.
Read More…...
- 4/23/2024
- by TVSeriesFinale.com
- TVSeriesFinale.com
Today, Roku announced plans to expand tentpole Roku Original series The Great American Baking Show and Honest Renovations by greenlighting brand-new seasonal specials for both franchises and ordering an early season-three renewal for The Great American Baking Show. The first seasons of both series opened as the #1 on-demand titles on The Roku Channel during their respective opening weekends.
The second season of both franchises will debut later this year. The projects will continue to bolster The Roku Channel’s food and home programming slate, which is also curated within Roku’s All Things Food and All Things Home platform zones.
“Featuring fantastic talent and heartwarming stories, ‘The Great American Baking Show’ and ‘Honest Renovations’ exemplify the best of Roku Originals,” said Brian Tannenbaum, Head of Originals, Roku Media. We’re proud to continue building on the success of these marquee franchises that have resonated with our millions of Roku streamers.
The second season of both franchises will debut later this year. The projects will continue to bolster The Roku Channel’s food and home programming slate, which is also curated within Roku’s All Things Food and All Things Home platform zones.
“Featuring fantastic talent and heartwarming stories, ‘The Great American Baking Show’ and ‘Honest Renovations’ exemplify the best of Roku Originals,” said Brian Tannenbaum, Head of Originals, Roku Media. We’re proud to continue building on the success of these marquee franchises that have resonated with our millions of Roku streamers.
- 4/22/2024
- by Mirko Parlevliet
- Vital Thrills
Roku is expanding its original food and home content through big investments into its “The Great American Baking Show” and “Honest Renovations” franchises, with an early Season 3 renewal for “Baking Show” and new seasonal specials ordered for both series.
Hosted by Casey Wilson (who took over for Ellie Kemper after the first season) and Zach Cherry in the tent made famous in “The Great British Bake-Off,” “The Great American Baking Show” features iconic judges Paul Hollywood and Dame Prue Leith.
Here are the upcoming specials set for “Baking Show,” including two new editions and the return of “Celebrity Holiday Special”:
“The Great American Baking Show: Celebrity Holiday Special” will return for its third iteration with the deliciously entertaining holiday treat of celebrities in competition for charity. “The Great American Baking Show: Big Game Special” will invite viewers to join fan-favorite athletes and celebrity football fans in the iconic tent,...
Hosted by Casey Wilson (who took over for Ellie Kemper after the first season) and Zach Cherry in the tent made famous in “The Great British Bake-Off,” “The Great American Baking Show” features iconic judges Paul Hollywood and Dame Prue Leith.
Here are the upcoming specials set for “Baking Show,” including two new editions and the return of “Celebrity Holiday Special”:
“The Great American Baking Show: Celebrity Holiday Special” will return for its third iteration with the deliciously entertaining holiday treat of celebrities in competition for charity. “The Great American Baking Show: Big Game Special” will invite viewers to join fan-favorite athletes and celebrity football fans in the iconic tent,...
- 4/22/2024
- by Jennifer Maas
- Variety Film + TV
Following season one’s debut, Roku, the #1 TV streaming platform in the U.S.*, will bring audiences a second season of its inspiring docuseries “Side Hustlers,” starring Emma Grede and Ashley Graham. During its opening weekend, “Side Hustlers” was the #1 on-demand title on The Roku Channel**. Season two of the production from Hello Sunshine, a part of Candle Media, and Ally Financial will introduce a new group of female entrepreneurs and small business owners, seeking life-changing advice and investments from the ultimate mentors, Grede and Graham.
“Working with the extraordinary women of season one to turn their dreams into realities was an unforgettable experience, and we can’t wait for viewers to see what we have in store for season two, along with Roku, Hello Sunshine, and Ally,” said Emma Grede, CEO of Good American and investor on “Side Hustlers,” and Ashley Graham, supermodel, entrepreneur, and investor on “Side Hustlers.
“Working with the extraordinary women of season one to turn their dreams into realities was an unforgettable experience, and we can’t wait for viewers to see what we have in store for season two, along with Roku, Hello Sunshine, and Ally,” said Emma Grede, CEO of Good American and investor on “Side Hustlers,” and Ashley Graham, supermodel, entrepreneur, and investor on “Side Hustlers.
- 3/7/2024
- by Kristyn Clarke
- Age of the Nerd
Exclusive: After co-founding and building a leading consumer goods brand with The Honest Company, actress and entrepreneur Jessica Alba is looking to do the same in the film and TV production space with the launch of Lady Spitfire.
Alba has partnered with producer Tracey Nyberg in Lady Spitfire which aims to work collaboratively with diverse artists and creators in producing boundary-pushing, high-quality content, focusing on female driven, culturally diverse and Latino inspired stories.
“I’m thrilled that in this stage of my life and career, I get to create and build, and Lady Spitfire is part of this next chapter,” Alba said. “Reimagining and redefining how women and minorities show up in the world through great stories is my passion. I believe that my children and the next generation shouldn’t have to face the same barriers as I have. Inspired by the heroes whose shoulders I humbly stand on,...
Alba has partnered with producer Tracey Nyberg in Lady Spitfire which aims to work collaboratively with diverse artists and creators in producing boundary-pushing, high-quality content, focusing on female driven, culturally diverse and Latino inspired stories.
“I’m thrilled that in this stage of my life and career, I get to create and build, and Lady Spitfire is part of this next chapter,” Alba said. “Reimagining and redefining how women and minorities show up in the world through great stories is my passion. I believe that my children and the next generation shouldn’t have to face the same barriers as I have. Inspired by the heroes whose shoulders I humbly stand on,...
- 2/5/2024
- by Nellie Andreeva
- Deadline Film + TV
Actor and professional wrestler John Cena is coming to Roku with his first-ever celebrity talk series.
“What Drives You” will see Cena hit the road with a different celebrity friend in a vehicle that holds special meaning to them. Each episode will feature an in-depth interview discussing deeply personal topics while reminiscing about some of the guest’s favorite memories associated with their prized ride.
“The car you drive and where you drive it can say a lot about who you are, from your personality type to what you value and prioritize the most,” Cena said in a statement. “‘What Drives You’ is all about tapping into this and each guest’s unique connection to their car, and a destination close to their heart, as the crux of a candid and wide-ranging conversation.
“It’s a great opportunity for me to ride shotgun and learn from some of the world...
“What Drives You” will see Cena hit the road with a different celebrity friend in a vehicle that holds special meaning to them. Each episode will feature an in-depth interview discussing deeply personal topics while reminiscing about some of the guest’s favorite memories associated with their prized ride.
“The car you drive and where you drive it can say a lot about who you are, from your personality type to what you value and prioritize the most,” Cena said in a statement. “‘What Drives You’ is all about tapping into this and each guest’s unique connection to their car, and a destination close to their heart, as the crux of a candid and wide-ranging conversation.
“It’s a great opportunity for me to ride shotgun and learn from some of the world...
- 11/16/2023
- by Lucas Manfredi
- The Wrap
Exclusive: Roku has greenlit second seasons of Reptile Royalty, UFO Cowboys and Lincoln Log Masters.
Coming a few days after striking an unscripted distribution deal with Fifth Season, the AVoD giant has re-upped the shows that spotlight zoos, UFO-watchers and log building.
Reptile Royalty follows social media star Jay Brewer and his team running the zoo in California, caring for more than 600 of the rarest exotic reptiles on the planet alongside his daughters and fearless, fellow animal lovers.
UFO Cowboys follows the Cowboy Sky Watchers, a group of ranchers who investigate extraterrestrial encounters and paranormal activity throughout the American West—an area with more paranormal sightings than anywhere else in the U.S.
Meanwhile, based on Hasbro’s iconic childhood toy, Lincoln Log Masters follows Cody, Wilson and the Knaughty Log Crew—the only log home building company with the Lincoln Log stamp of approval—as they design, build, break down,...
Coming a few days after striking an unscripted distribution deal with Fifth Season, the AVoD giant has re-upped the shows that spotlight zoos, UFO-watchers and log building.
Reptile Royalty follows social media star Jay Brewer and his team running the zoo in California, caring for more than 600 of the rarest exotic reptiles on the planet alongside his daughters and fearless, fellow animal lovers.
UFO Cowboys follows the Cowboy Sky Watchers, a group of ranchers who investigate extraterrestrial encounters and paranormal activity throughout the American West—an area with more paranormal sightings than anywhere else in the U.S.
Meanwhile, based on Hasbro’s iconic childhood toy, Lincoln Log Masters follows Cody, Wilson and the Knaughty Log Crew—the only log home building company with the Lincoln Log stamp of approval—as they design, build, break down,...
- 10/18/2023
- by Max Goldbart
- Deadline Film + TV
Roku and Fifth Season have inked an international distribution partnership for select Roku unscripted original TV series and movies, the companies announced Wednesday.
Under the deal, the “Severance” producer will exclusively manage the sale of select Roku unscripted projects’ international rights, excluding the U.S., Canada, and Latin America, with Fifth Season serving as Roku’s international format and tape distribution partner for the slate of content.
Roku original projects listed in the initial slate include Jessica Alba and Lizzy Mathis’ “Honest Renovations,” survival competition series “Fight to Survive,” “Morimoto’s Sushi Master,” “Celebrity Family Food Battle,” which features Sofia Vergara as an executive producer and Manolo Vergara as a host, Jay Brewer’s “Reptile Royalty” and “The Cupcake Guys,” which features football veterans Brian “Rak” Orakpo and Michael “Griff” Griffin. Further titles are expected to be added to the slate.
“With millions of streamers already enjoying our lineup of Roku Originals,...
Under the deal, the “Severance” producer will exclusively manage the sale of select Roku unscripted projects’ international rights, excluding the U.S., Canada, and Latin America, with Fifth Season serving as Roku’s international format and tape distribution partner for the slate of content.
Roku original projects listed in the initial slate include Jessica Alba and Lizzy Mathis’ “Honest Renovations,” survival competition series “Fight to Survive,” “Morimoto’s Sushi Master,” “Celebrity Family Food Battle,” which features Sofia Vergara as an executive producer and Manolo Vergara as a host, Jay Brewer’s “Reptile Royalty” and “The Cupcake Guys,” which features football veterans Brian “Rak” Orakpo and Michael “Griff” Griffin. Further titles are expected to be added to the slate.
“With millions of streamers already enjoying our lineup of Roku Originals,...
- 10/11/2023
- by Loree Seitz
- The Wrap
Fifth Season and Roku have struck an unscripted international distribution deal.
Fifth Season will shop the likes of Jessica Alba and Lizzy Mathis’ Honest Renovations, all-star survivalist competition Fight to Survive and Morimoto’s Sushi Master outside of the U.S., Canada and Latin America.
Further titles are set to be added and the Korean media company has invested in and will handle exclusive worldwide rights to Roku projects.
Prentiss Fraser, Fifth Season’s President of TV Distribution, said Roku has built a slate of “aspirational lifestyle and entertainment titles fronted by some of Hollywood’s biggest names to create premium originals for a mass audience.”
“The service reaches over 100 million households in the U.S. and the team knows exactly what will resonate with a broad audience looking for top tier entertainment,” she added.
Roku’s David Eilenberg will be speaking at Mipcom Cannes next week. Yesterday, Deadline revealed...
Fifth Season will shop the likes of Jessica Alba and Lizzy Mathis’ Honest Renovations, all-star survivalist competition Fight to Survive and Morimoto’s Sushi Master outside of the U.S., Canada and Latin America.
Further titles are set to be added and the Korean media company has invested in and will handle exclusive worldwide rights to Roku projects.
Prentiss Fraser, Fifth Season’s President of TV Distribution, said Roku has built a slate of “aspirational lifestyle and entertainment titles fronted by some of Hollywood’s biggest names to create premium originals for a mass audience.”
“The service reaches over 100 million households in the U.S. and the team knows exactly what will resonate with a broad audience looking for top tier entertainment,” she added.
Roku’s David Eilenberg will be speaking at Mipcom Cannes next week. Yesterday, Deadline revealed...
- 10/11/2023
- by Max Goldbart
- Deadline Film + TV
Jessica Alba is sharing what her daughters think of her dance moves.
While making a stop in Toronto on the press tour for her upcoming show, “Honest Renovations”, Alba revealed if her two daughters — Honor, 15, and Haven, 12 — have seen her iconic movie, “Honey”, in honour of the dance-romance’s 20th anniversary.
“They said that they have seen it, but I don’t believe them,” Alba, 42, told Et Canada’s Sangita Patel and Carlos Bustamante. “I think maybe they’ve seen pieces of it but I don’t know.”
Read More: Jessica Alba Celebrates Milestones For Her Daughters
View this post on Instagram
A post shared by Jessica Alba (@jessicaalba)
The actress, who played Honey Daniels — a hip-hop choreographer who dreams of making a name for herself — in the 2003 film, added that her daughters “would make fun of [her] when TikTok dances started picking up.”
“They were like, ‘mom you like don...
While making a stop in Toronto on the press tour for her upcoming show, “Honest Renovations”, Alba revealed if her two daughters — Honor, 15, and Haven, 12 — have seen her iconic movie, “Honey”, in honour of the dance-romance’s 20th anniversary.
“They said that they have seen it, but I don’t believe them,” Alba, 42, told Et Canada’s Sangita Patel and Carlos Bustamante. “I think maybe they’ve seen pieces of it but I don’t know.”
Read More: Jessica Alba Celebrates Milestones For Her Daughters
View this post on Instagram
A post shared by Jessica Alba (@jessicaalba)
The actress, who played Honey Daniels — a hip-hop choreographer who dreams of making a name for herself — in the 2003 film, added that her daughters “would make fun of [her] when TikTok dances started picking up.”
“They were like, ‘mom you like don...
- 8/14/2023
- by Melissa Romualdi
- ET Canada
There’s seemingly no stopping the pipeline of new, original series in the planning stages at The Roku Channel. Just a couple of weeks ago, the service announced a whole slate of original Spanish-language content that would be coming to The Roku Channel in the months ahead from stars like Jennifer Lopez and Jaime Camil.
Watch Now $0 / month roku.com
Those shows will be joined by several other original titles from Roku, the company has announced. At its 2023 New Fronts presentation with advertisers, Roku unveiled new original shows that will feature some pretty big names in their production teams, such as Zoe Saldaña, Sofia Vegara, Charlie Puth, and many others.
“Bringing together the power of the Roku platform and the strong storytelling of our top-tier global creative partners has made Roku Originals unmissable TV for millions of streamers,” Roku’s head of content David Eilenberg said. “We’re thrilled to...
Watch Now $0 / month roku.com
Those shows will be joined by several other original titles from Roku, the company has announced. At its 2023 New Fronts presentation with advertisers, Roku unveiled new original shows that will feature some pretty big names in their production teams, such as Zoe Saldaña, Sofia Vegara, Charlie Puth, and many others.
“Bringing together the power of the Roku platform and the strong storytelling of our top-tier global creative partners has made Roku Originals unmissable TV for millions of streamers,” Roku’s head of content David Eilenberg said. “We’re thrilled to...
- 5/3/2023
- by David Satin
- The Streamable
Roku is reinvesting in — and bulking up — its originals lineup, announcing a new season of “The Great American Baking Show” and an unscripted comedy featuring singer-songwriter Charlie Puth among the shows coming to the Roku Channel.
Notably, the content announcements at Roku’s 2023 NewFronts presentation — coming on Day One of the WGA writers strike — were unscripted/reality formats. Also at the event in New York Tuesday, the streaming platform unveiled a suite of new ad solutions, including sponsorships for its popular Roku City screensaver.
The company announced that it has renewed reality competition series “The Great American Baking Show” for Season 2. The news came ahead of the premiere Friday, May 5, of the new six-episode run of the show featuring Paul Hollywood, Prue Leith, Ellie Kemper and Zach Cherry on the Roku Channel. “The Great American Baking Show,” produced by Love Productions USA, ran for five seasons on ABC as a...
Notably, the content announcements at Roku’s 2023 NewFronts presentation — coming on Day One of the WGA writers strike — were unscripted/reality formats. Also at the event in New York Tuesday, the streaming platform unveiled a suite of new ad solutions, including sponsorships for its popular Roku City screensaver.
The company announced that it has renewed reality competition series “The Great American Baking Show” for Season 2. The news came ahead of the premiere Friday, May 5, of the new six-episode run of the show featuring Paul Hollywood, Prue Leith, Ellie Kemper and Zach Cherry on the Roku Channel. “The Great American Baking Show,” produced by Love Productions USA, ran for five seasons on ABC as a...
- 5/2/2023
- by Todd Spangler
- Variety Film + TV
Charlie Collier, who segued last fall from lengthy exec stints at Fox Corp. and AMC Networks to a top post at Roku, took the stage at his first NewFronts pitch Tuesday to invite advertisers to bring their messages to the stream.
“Roku is not fighting for turf in the streaming wars,” he told the crowd at Chelsea Factory in New York. “Roku is the turf. The streaming wars are not happening to Roku. We’re not in the streaming wars. The streaming wars are playing out on our platform.”
After a brief introduction by “Weird” Al Yankovic, whose life and music served as the backdrop of Roku’s 2022 original movie Weird, Collier began by paying homage to Roku’s origins. Founder and CEO Anthony Wood, he said, is the inventor or the DVR and then devised of a piece of hardware capable of delivering video images via the internet because...
“Roku is not fighting for turf in the streaming wars,” he told the crowd at Chelsea Factory in New York. “Roku is the turf. The streaming wars are not happening to Roku. We’re not in the streaming wars. The streaming wars are playing out on our platform.”
After a brief introduction by “Weird” Al Yankovic, whose life and music served as the backdrop of Roku’s 2022 original movie Weird, Collier began by paying homage to Roku’s origins. Founder and CEO Anthony Wood, he said, is the inventor or the DVR and then devised of a piece of hardware capable of delivering video images via the internet because...
- 5/2/2023
- by Dade Hayes
- Deadline Film + TV
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