Beginning in 2006, Apple had been periodically holding "Insomnia" events, where high school and college students were given the opportunity to produce either a great photo or a great short film. Inspired by writer John August's blog post announcing the 24-hour film festival, a group of students from The Lee Strasberg Theatre & Film Institute set out to write, produce, edit, score and deliver their 3-minute short film incorporating specific elements announced on the day of production. Get Together (2007) was an official entry of the 2007 Insomnia Film Festival.